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Tire News in Canada

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Dynamic Tire: Tracking New Markets

The rubber track market is growing at a steady pace, offering tire retailers an opportunity to tap into a whole new profit centre. Long recognized as…

Replacement Tires: Beyond the Price Tag

Tire professionals need to make sure customers can make an informed decision when replacing their OE tires. In most cases, customers embark on their quest for…

Goodyear Launches Enhanced EMTrack

Goodyear EMTrack enables more accurate tire data collection, real-time reporting, and other benefits.  Tires can be critical to the success of mining, construction, quarry and port…

All-new GEOLANDAR X-MT from Yokohama

The latest addition to Yokohama’s rugged GEOLANDAR lineup go on sale in the U.S. July 1 in with an initial lineup of 10 sizes. “For an extreme…

Hankook Tire Enters 8th Season at the DTM

Hankook Tire hit the track in Hockenheim, Germany, earlier this month to kick off its eighth season as the exclusive tire partner of the world-renowned DTM race…

Sales: “Best Before” Dates

Unlike milk and produce, tires don’t come with an expiration date. Do your customers know that? While tires don’t come with a “sell by” date, from…

Andy Sobotta Named CISO for Bridgestone

Andy Sobotta has been named Chief Information Security Officer (CISO) for Bridgestone Americas, effective May 21. Sobotta will be based in Nashville and will report to Stefano Mezzabotta,…

Tire Inflation Wake-Up Call for Drivers

Canadian drivers have glaring gaps in their knowledge about how to maintain proper tire inflation. While nine-in-ten drivers surveyed believe motorists have a responsibility to make…

Mitchell 1 and OK Tire Agreement

Mitchell 1 has entered into an approved supplier agreement with OK Tire. Under the agreement, Mitchell 1, as an approved vendor, will offer ProDemand® auto repair…

Bridgestone Named GM Supplier of the Year

Bridgestone and its full global family of companies were named General Motors Supplier of the Year during the 26th annual Supplier of the Year awards ceremony recently…

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Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.