Pirelli P Zero Tires for the All-electric Ford Mustang
Pirelli tires equip the new 2021 Ford Mustang Mach-E GT Performance Edition, the fastest and most powerful version of the first all-electric SUV produced by the Blue Oval. A new…
Tire News in Canada
Goodyear Extends Airless Tire Technology to Autonomous Starship Robots
The Goodyear Tire & Rubber Company announced it has developed and is testing a custom-engineered non-pneumatic (airless) tire (NPT) to support Starship delivery robots. Starship Technologies, a Goodyear Ventures portfolio…
Bridgestone Increases Commercial Tire Price in Canada and the U.S.
Bridgestone announced a price increase for certain tires. In response to current market dynamics, Bridgestone announced it will increase prices up to 14% on Bridgestone and Firestone truck and bus…
Our Columnists
Goodyear Introduces First EV Replacement Tire
The Goodyear Tire & Rubber Company announced the launch of the new ElectricDrive GT. Marking Goodyear’s first replacement tire in North America tuned for electric vehicles…
Yokohama Launches UHP ADVAN Sport V107 Tire
Yokohama announced the launch its ultra-high performance ADVAN Sport V107 as its new global flagship tire from Spring 2022. Sales will be launched successively in major…
Tire Bundles: More Bang for Your Buck
There’s nothing like giving a customer more bang for their buck to keep them coming back to your shop. That’s where tire service packages can come…
Promotions & Rebates: Sweetening the Deal
Since tires are often seen as a grudge purchase, it only makes sense to sweeten the deal for consumers with promotions and rebates. Although their approach…
Distribution Stox to Acquire Wholesale Division of Pneus Lavoie
As part of its growth plan, Distribution Stox announces that an agreement has been reached for the acquisition of the wholesale distribution division of Service de…
Hankook’s Winter i*cept evo3 Now in Canada
Hankook Tire’s Award-winning Winter i*cept evo3 is now here in Canada to help keep Canadians safe this winter. The Winter i*cept evo3 provides reliable handling and…
Former Fountain Tire CEO and Board Chair Passes Away
Fountain Tire has announced the passing of industry leader Brian Hesje. The former Fountain Tire CEO and Board Chair died on December 5 with his family by…
Great Expectations: Planning for 2022 by Casey Walter
Get ready, here comes 2022! And now’s the time to set your goals and expectations, as well as your accountability. That’s not just for yourself, but…
Goodyear Collaborates to Develop Sustainable Carbon Black
The Goodyear Tire & Rubber Company announced that it has signed a collaboration agreement and letter of intent with Monolith for the development and potential use…
Hankook Tire Provides Two O.E. Fitments for 2022 Nissan Frontier
Hankook Tire announced it will supply Nissans next generation 2022 Frontier with two fitments, the premium all-season Dynapro HT in the size P265/70R16 and the all-terrain…
