Tire News in Canada

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Sailun Tire: Quality and Capability

Strong on and off-road performance and robust value make the Terramax RT a winning proposition. One of the fastest growing tire segments in the light vehicle…

Hofmann Introduces New Branding, Updated Logo

Featuring a new look and updated logo, Hofmann has introduced new branding to better replicate its innovative and high-performing wheel service products. “The updated Hofmann branding…

TRAC: Looking Back, Looking Forward

A new year brings the opportunity to reflect on the past 12 months, as well as embrace the year ahead. With this being my first Autosphere…

Michelin Offers X-Ice Snow for Electric Vehicles

Michelin’s move towards electric vehicles is a natural one, since the vast majority of its tires are suitable for both conventional and electric vehicles. Russell Shepherd…

Pirelli Scorpion All-terrain Plus Desert Test

Pirelli opens 2024 equipping the extreme adventures of two iconic Porsche, with Scorpion All Terrain Plus tires on the Porsche 911 Dakar through the African desert…

Rebates: Gimmicks Be Gone!

Today’s consumers are looking for tire packages that offer value, not promises. Money is tight for a growing number of consumers this year, and the idea…

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Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.