Tire News in Canada

Bridgestone Increases Commercial Tire Price in Canada and the U.S.

Bridgestone announced a price increase for certain tires. In response to current market dynamics, Bridgestone announced it will increase prices up to 14% on Bridgestone and Firestone truck and bus…

28 Dec 2021

Goodyear Introduces First EV Replacement Tire

The Goodyear Tire & Rubber Company announced the launch of the new ElectricDrive GT. Marking Goodyear’s first replacement tire in North America tuned for electric vehicles (EVs), the Goodyear ElectricDrive…

23 Dec 2021

Yokohama Launches UHP ADVAN Sport V107 Tire

Yokohama announced the launch its ultra-high performance ADVAN Sport V107 as its new global flagship tire from Spring 2022. Sales will be launched successively in major markets around the world.…

22 Dec 2021

Our Columnists

Casey Walter

Matt White

Tire Bundles: More Bang for Your Buck

There’s nothing like giving a customer more bang for their buck to keep them coming back to your shop. That’s where tire service packages can come…

December 21, 2021

Promotions & Rebates: Sweetening the Deal

Since tires are often seen as a grudge purchase, it only makes sense to sweeten the deal for consumers with promotions and rebates. Although their approach…

December 20, 2021

Distribution Stox to Acquire Wholesale Division of Pneus Lavoie

As part of its growth plan, Distribution Stox announces that an agreement has been reached for the acquisition of the wholesale distribution division of Service de…

December 17, 2021

Hankook’s Winter i*cept evo3 Now in Canada

Hankook Tire’s Award-winning Winter i*cept evo3 is now here in Canada to help keep Canadians safe this winter. The Winter i*cept evo3 provides reliable handling and…

December 15, 2021

Former Fountain Tire CEO and Board Chair Passes Away

Fountain Tire has announced the passing of industry leader Brian Hesje. The former Fountain Tire CEO and Board Chair died on December 5 with his family by…

December 14, 2021

Great Expectations: Planning for 2022 by Casey Walter

Get ready, here comes 2022! And now’s the time to set your goals and expectations, as well as your accountability. That’s not just for yourself, but…

December 13, 2021

Goodyear Collaborates to Develop Sustainable Carbon Black

The Goodyear Tire & Rubber Company announced that it has signed a collaboration agreement and letter of intent with Monolith for the development and potential use…

December 10, 2021

Hankook Tire Provides Two O.E. Fitments for 2022 Nissan Frontier

Hankook Tire announced it will supply Nissans next generation 2022 Frontier with two fitments, the premium all-season Dynapro HT in the size P265/70R16 and the all-terrain…

December 8, 2021

2021 Winter Tire Trends With Carol Hochu

A new study reveals winter tire use is continuing to grow in Canada. Recently, the Tire and Rubber Association of Canada (TRAC) released the results of…

December 7, 2021

Pirelli to Develop Tires Using Virtual Reality

Ten years after the first agreement, Pirelli, Milan Polytechnic and Polytechnic Foundation have signed off a continuation of the ‘Joint Labs’ program, focused on research projects…

December 6, 2021

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26jan11:00 am12:00 pmVirtual EventNokian Winter Tire Launch

Tire News in Canada

Bridgestone Increases Commercial Tire Price in Canada and the U.S.

Goodyear Introduces First EV Replacement Tire

Yokohama Launches UHP ADVAN Sport V107 Tire

Tire Bundles: More Bang for Your Buck

Promotions & Rebates: Sweetening the Deal

Distribution Stox to Acquire Wholesale Division of Pneus Lavoie

Hankook’s Winter i*cept evo3 Now in Canada

Former Fountain Tire CEO and Board Chair Passes Away

Great Expectations: Planning for 2022 by Casey Walter

Goodyear Collaborates to Develop Sustainable Carbon Black

Hankook Tire Provides Two O.E. Fitments for 2022 Nissan Frontier

2021 Winter Tire Trends With Carol Hochu

Pirelli to Develop Tires Using Virtual Reality

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