Low Profile Tires: Simplifying the Choosing Process
In part 2 of a series of articles on low-profile tires, Andy Dalrymple looks at the importance of simplifying the choosing process. Last time, we looked at some strategies that…
In the Headlines
Continental Tire Canada Partners With Rocky Mountain Motorsports Racetrack
Continental Tire Canada announced their latest partnership with Rocky Mountain Motorsports (RMM) racetrack as the exclusive tire sponsor. Located in Calgary, Alberta, RMM will be a premier motorsports facility, providing…
High-Tech Vehicle, High-Tech Tire
Hankook’s Ventus S1 evo 3 ev pushes the EV performance envelope. Designing tires for battery electric vehicles isn’t as straightforward as it might seem. EVs have different weight, handling and…
Our Columnists
Marketing at the Finish Line by Carol Hochu
Turning sports fans into tire fans Is there is a better tire marketing season than summer? There is a seemingly endless and fascinating lineup of sporting…
Hankook Wins BMW M GmbH as New Customer
Hankook Tire announced that it is fitting the BMW X3 M and X4 M model vehicles with its premium tires—a first for vehicles from BMW M…
Supply and Demand: 2021 Winter Tire Season
While the 2021 winter tire season should be much better than what we saw last year in Canada, supply might be an issue this year. The…
Kumho Selected as OE Tire for New Nissan Pathfinder
KUMHO Tire has been selected by Nissan to be the original equipment (OE) supplier for the 2021 Pathfinder. The tires are currently being produced at the…
Distribution Stox Launches Ordering Platform for the Maritimes
Distribution Stox is announcing the launch of its ordering platform and the implementation of an ERP system for its distribution centres in the Atlantic provinces. As…
