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Tire News in Canada

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GM Shines Spotlight on Natural Rubber

GM hopes to transform the global rubber and tire supply chain to create lasting, environmentally sound sustainable rubber production practices. Through an industry-first commitment to sourcing…

Firestone Destination M/T2

Firestone couldn’t have chosen a better setting to launch its new Destination M/T2, an off-road tire that can tame even the most extreme off-road challenges. A group…

Interest in LRR Tires Is Up: TRAC

TRAC-sponsored survey finds drivers are more willing to consider purchasing LRR tires. According to a new Leger national survey conducted for the Tire and Rubber Association…

GM Names Hankook Supplier of the Year

Hankook Tire honoured as General Motors “Supplier of the Year.” Hankook Tire received recognition from General Motors as a GM Supplier of the Year during the…

Sale: Cues Are Clues

From “suspect” to “loyal customer.” Here’s how you can successfully take your customers through the sales process. Selling is really about commitment, with small commitments made…

TIA Announces ATS Training for 2017

Automotive Tire Service (ATS) to be held in two locations in the United States. The Tire Industry Association (TIA) has announced that the two locations for…

Hunter “Essential” with US GM Dealers

Hunter’s Road Force Elite wheel balancer earns exclusive GM approval.  Hunter’s Road Force Elite wheel balancer has been deemed “an essential tool” for use in GM…

Hankook Tire Reports 2017 First Quarter Results

Company attributes strong growth to the Ultra-High Performance Tire market. Hankook Tire has released its financial results for the first quarter of 2017, announcing sales totalling…

Nokian Plans New Factory

New plant to be located in Tennessee. Nokian Tyres will be investing in a new factory, to be located in Dayton, Tennessee, USA. The annual capacity…

Cooper Introduces Evolution H/T

The new Cooper Evolution H/T comes in 28 sizes to cover the growing CUV, SUV and light truck market. Cooper Tire has a new all-season highway…

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Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.

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