TRAC Launches Monthly Member Spotlight Series

The Tire and Rubber Association of Canada (TRAC) has announced the launch of its new monthly Member Spotlight Series, showcasing the organizations and industry leaders driving Canada’s tire and rubber manufacturing sector.

The initiative offers detailed profiles of TRAC member companies, examining their business operations, technological innovations, sustainability practices, and strategic industry perspectives. The campaign is designed to foster cross-industry collaboration while highlighting the sector’s broader economic and environmental contributions across Canada.

The inaugural feature spotlights Pirelli Canada, providing an insider look at the manufacturer’s corporate leadership, product pipeline, and advanced manufacturing footprint within the Canadian marketplace.

“One of TRAC’s greatest strengths is the expertise and leadership found across our membership,” said Carol Hochu, President and CEO of TRAC. “The Member Spotlight Series celebrates the companies and people shaping our industry while helping share the stories of innovation, advanced manufacturing, sustainability, and collaboration.”

Published monthly across TRAC’s digital communication platforms, the profiles cover product roadmaps, strategic milestones, and environmental initiatives. For Canadian tire dealers, commercial fleet managers, and automotive aftermarket stakeholders, the series provides direct insight into the manufacturing standards and corporate direction of Canada’s leading tire suppliers.