Sailun ERANGE EV: A Tire Tailored for EVs
Sailun’s ERANGE EV is set to amplify electric vehicle performance and capability. There’s been a lot of hype surrounding Electric Vehicles in recent years. Yet the…
Tires
Sailun Puts Its Ice Blazer WSTX to the Test
Tire manufacturer Sailun took advantage of a cross-country snow day tour to celebrate the introduction of its Ice Blazer WSTX winter tire. As part of the…
BMW i4 M50: The First BMW M Electric Vehicle Equipped With Pirelli P Zero Elect
The Pirelli P Zero Elect has been selected by BMW M as original equipment for the new BMW i4 M50, the first fully electric car developed…
New Year, New Tire Trends
As consumer tastes change, and as the automotive industry adapts and evolves, tire manufacturers will have to keep up with the pace of change and offer…
EV Tires Face Heavier Task
Other demands include rolling resistance and high torque. It shouldn’t be a surprise that electric vehicles have needs that are different from their gas-powered siblings. And…
Yokohama Moves Warehouses in Canada to More-Efficiently Supply Dealers & Customers
In April 2023, Yokohama Tire (Canada) will open its new 100,000-square-foot facility in Edmonton, Alberta, in order to better serve large volume customers across the prairies…
Bridgestone Partners With Lamborghini to Develop Tire for the Huracán Sterrato
Bridgestone Americas announced it has been chosen as the sole and exclusive tire partner for the new Lamborghini Huracán Sterrato, providing all-terrain and winter fitments for…
No More Status Quo!
Change can be positive. The tire industry has changed, and in some ways, for the better. That’s not to say COVID was a good thing, but…
Tire Manufacturers’ Promotions on the Purchase of New Sets
Are tire manufacturer rebates effective promotional tools for tire centers? Most tire manufacturers offer consumers some form of discount on the purchase of their products. This…
A Review of TRAC’s Past Year Achievements
The start of a new year is always a fitting time for reflection. As we enter 2023, it feels appropriate to look back and review 2022’s…
