2020 U.S. Original Equipment Tire Customer Satisfaction Study puts Michelin on top.
According to the J.D. Power 2020 U.S. Original Equipment Tire Customer Satisfaction Study, overall customer satisfaction with original equipment tires is at an all-time high.
The annual study measures tire owner satisfaction in four key areas: tire wear; tire ride; tire traction/handling; and tire appearance. Rankings are included for three vehicle segments: luxury; passenger car; and truck/utility.
Michelin ranks highest in two vehicle segments, scoring 778 in luxury and 746 in truck/utility (on a 1,000-point scale). Pirelli ranks highest in passenger car with a score of 788.
“As the technology behind tires improves, we see manufacturers becoming very adept at incorporating those advancements in a way that maximizes overall tire performance,” said Brent Gruber, senior director of automotive quality practice at J.D. Power. “It wasn’t very long ago that we saw considerable trade-offs in tire performance where, for example, tires optimized for wear were not particularly good with characteristics such as traction and handling. There was more give and take with tire performance. Now, our data shows many manufacturers are producing tires capable of excelling in all areas.”
For more information visit https://www.jdpower.com/business/resource/us-original-equipment-tire-customer-satisfaction-study.
