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Tire News in Canada

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HiFly Tires: New Tire, New Economic Reality

Many of today’s consumers need a quality tire they can afford. Current economic conditions in Canada are ripe for the introduction of a new value-tier tire…

Wingfoot Three Takes to the Skies

The launch of Goodyear’s newest Blimp, Wingfoot Three, completes the Goodyear Blimp fleet. Wingfoot Three was christened by Shaest Waiz, the youngest female to fly solo…

Toyo Tires Launches SEMA Contest

Offering $10,000 in prizes, Toyo Tires has launched the first Toyo Tires SEMA Top Build Contest. To qualify, your vehicle must be on display at the…

AT tires vs HT tires, which tire to choose?

It’s your job to help your customers choose the right tires for their truck needs. Today, many consumers driving light trucks want the “tough, strong, big…

Pirelli Joins UN Road Safety Trust Fund

Pirelli joins the United Nations Road Safety Trust Fund and pledges a donation of $600,000. “For Pirelli road safety is fundamental. We have long-standing collaborations with…

Motorcycle Bead Holding Pliers

The new 5730 motorcycle bead holding pliers from OTC allows for hands-free use, eliminating the need to leave the tire spoon in place. OTC says the…

New Toyo Open Country R/T

Off-road performance meets on-road comfort with the new Open Country R/T by Toyo Tires.  The Open Country R/T offers a tire blend of off-road traction, durable construction,…

Keeping Up With Algorithms

This ubiquitous and very popular social media platform is changing. Here’s what you need to know. Facebook can be one of the most low-cost, user-friendly and…

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Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.