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TireNews May 2017

The May issue of TireNews is now available online. You can flip through it here, but first, a few words from the Editor in chief of…

Managing Millennials : Shifting Focus

A new generation requires a new approach from employers. As the number of young people entering the workforce grows, many tire shop managers struggle to understand…

Yokohama Launches All-New GEOLANDAR

The ultra-tough GEOLANDAR M/T G003 Mud-Terrain Tire promises superior strength, performance and traction. Yokohama Tire Corporation’s all-new GEOLANDAR M/T G003 mud-terrain tire was designed for hardcore…

Firestone to Debut Next-Gen M/T2

Firestone Destination M/T2 tire features new tread design for increased traction in demanding off-road conditions. Bridgestone has announced the release of the next-generation Firestone Destination M/T2…

Hankook Backs the Big Leagues

Hankook Tire Canada has renewed partnerships with the Toronto Blue Jays and Hockey Canada. A proud supporter of Hockey Canada since 2009, Hankook Tire Canada will…

Point S Names New Manager

Jeff Bullock has been named Business Development Manager. Point S has announced the appointment of Jeff Bullock to the position of Business Development Manager for English-speaking…

Travale Tirecraft: Who You Gonna Call ?

When it comes to specialty tires, Mike Travale and his dedicated team of professionals tread where others dare not go. With three locations in Ontario, including…

Kumho Sends Fans to NBA Game

The “Kumho Tire Road to the NBA Finals” contest will see one fan win a trip for two to the NBA Finals game. Kumho Tire Canada…

GM Shines Spotlight on Natural Rubber

GM hopes to transform the global rubber and tire supply chain to create lasting, environmentally sound sustainable rubber production practices. Through an industry-first commitment to sourcing…

Firestone Destination M/T2

Firestone couldn’t have chosen a better setting to launch its new Destination M/T2, an off-road tire that can tame even the most extreme off-road challenges. A group…

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Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.

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