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Tire News in Canada

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RoadX Tires: More Bang for the Buck

This new tire brand is shaking up the value-tier segment of the tire market by offering quality tires at value-tier prices.  Today’s budget-minded consumers are looking…

Bridgestone Winter Tire for Heavy-Duty

Bridgestone has announced the expansion of its premium winter tire line with the release of the Bridgestone Blizzak LT tire for heavy-duty pickup trucks and SUVs. The…

Rim Protection: Improving Curb Appeal

Are your customers safe from expensive wheels damage? While curbs and debris on the road have never been considered a tire’s friend, many of today’s tires…

Kumho Wins Prestigious iF Design Award

Kumho Tire has announced it has become the winner of the iF Design Award 2018 in the concept category. Credited as being the Oscars of the…

Bridgestone Elevates Sustainable Procurement

Bridgestone has announced a new Global Sustainable Procurement Policy to help identify and evaluate qualified suppliers, promote best practices and serve as a communication and improvement…

Blank to Lead Sales for Bridgestone

Marisa Blank to lead sales for Bridgestone off-the-road tire business. Bridgestone has announced Marisa Blank as the Executive Director of sales, commercial off-the-road (OTR) tires, Bridgestone Americas…

Evolution: We’ve Come a Long Way

Just like tires, wheels evolved along with cars. Bicycle-style laced spoke wheels on a 1902 Oldsmobile. We don’t know who actually invented the wheel, but he…

CIAS 2018: AutoShow Tire Selection

The Canadian International AutoShow is a great opportunity to see the latest technologies that OEMs have to offer. Tire News attended this event and took the…

Yokohama to Double Production Capacity

Yokohama Rubber Company will expand production capacity of its passenger-car tire facility in India. With this expansion, the annual production capacity will increase by 830,000 tires…

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Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.