Tire News in Canada

Bridgestone Invests in Proactive Ride Technology

Collaboration with ClearMotion reinforces Bridgestone’s commitment to driving the future of mobility through industry-leading technology. Bridgestone has made a strategic investment in ClearMotion, a technology company…

Hunter Improves Quick Tread Technology

New compact console saves space. Hunter’s Quick Tread inspection technology automatically measures tire tread depth and captures vehicle identification in seconds as motorists drive into the…

Google Business : Your Digital Storefront

Claim your online territory and extend your virtual reach. If you think about your bricks-and-mortar storefront as your face to the public, you’d never let it…

ZEETEX Launches New Winter Tires

Next generation of winter tires aimed at the European and Canadian markets. ZEETEX invited key stakeholders to enjoy a day cruise in Europe in order to…

Mustang ROUSH to Ride On Continentals

The ExtremeContact Sport Tire has been chosen for the ROUSH P-51 Mustang. Continental Tires new, ultra high-performance tire, the ExtremeContact Sport, which promises extreme grip in…

Huayi Tire Names New Sales Manager

Robert Vetter named new East Region Fleet Sales Manager. Huayi Tire Canada (HTC) has announced the addition of Robert Vetter as the company’s newly appointed East…

Pirelli and Infiniti Announce Partnership

The Italian firm will equip the Black S with P Zero tires. Infiniti and Pirelli have announced that they will collaborate on Infiniti’s ‘Project Black S.’…
GTE 2022

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Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.