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Tire News in Canada

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Dynamic Tire: Canada’s Winter Wonderland

Recent research indicates that we’re likely going to see another great winter tire sales season. According to the Tire and Rubber Association of Canada’s (TRAC) latest…

Trail Tough, Value Oriented

Blackhawk’s new Ridgecrawler R/T is a highly appealing option for the on-off-road consumer. One automotive trend that’s become increasingly popular in North America over the last…

Continental Reclaims Spot on FORTUNE List

Continental reclaims its spot on FORTUNE magazine’s “World’s Most Admired Companies” list for the third year in a row in 2019. It retains its top-five ranking…

Online Sales 101

The Internet is slowly reshaping the way tires are purchased and installed. TireNews recently discussed this issue with industry experts to gain more insight into this…

Bridgestone Introduces New Blizzak

Bridgestone has released the latest version of their Blizzak winter tire line, the  WS90. The new  WS90, designed for sedans and minivans, contains the latest versions of Bridgestone’s winter…

Trelleborg Acquires Canadian Tire Distributor

Trelleborg has acquired Pneus ICM, a privately-owned Canadian tire distributor, through its Trelleborg Wheel Systems business area. Pneus ICM is a specialized industrial tire service provider…

Increased Performance and Durability

Bridgestone is launching the new Blizzak WS90 winter tire, which replaces the popular WS80 in the Canadian market. The launch of the new passenger vehicle tire…

Goodyear Appoints New Human Resources Leadership

The Goodyear Tire and Rubber Company announced the appointment of Gary VanderLind as the Senior Vice President, Global Human Resources, effective February 1, 2019. Gary VanderLind…

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Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.