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Tire News in Canada

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HiFly Tires: New Tire, New Economic Reality

Many of today’s consumers need a quality tire they can afford. Current economic conditions in Canada are ripe for the introduction of a new value-tier tire…

Pirelli Ends Activities in Venezuela

Pirelli is closing its tire factory in Venezuela, and all activities held in the country. Pirelli says the operation follows the de-consolidation of the Venezuelan subsidiary…

Autovector: Promising Prototype

A new Canadian player may soon be entering the airless tire race: Autovector, headed by Elias Assad, is presenting its latest airless tire prototype at the…

Lee Engelhardt Joins Schrader

Schrader has appointed Lee Engelhardt as their new Regional Sales Manager for North Central United States. Lee is based in Michigan and reports directly to Robert…

Andretti Attends ATU

Racing legend, Mario Andretti, takes centre stage at Atlas Tire University. Although every session of Atlas Tire Wholesale’s “Atlas Tire University” (ATU) is informative and educational,…

Kal Tire to Offer Private Label Credit Card

Kal Tire has signed a multi-year agreement with Flexiti Signs, a private label credit card provider. With over 200 locations across Canada, Kal Tire will now…

Second-Generation EV Tire From Hankook

Hankook Tire has released its second-generation line of electric vehicle tires. The Kinergy AS EV is designed with strengthened handling and optimized noise-reducing capabilities. The Kinergy AS…

Hunter Engineering’s 14th Annual Golf Tournament

Hunter Engineering Company’s 14th annual Customer Appreciation Golf Tournament in Ontario took place on the 6th of September at the King Valley Golf Club. The weather cooperated…

OE Tires Continue to Improve

This rise in customer satisfaction validates tire manufacturers’ efforts to meet the demands of OEMs while simultaneously improving the customer experience. Overall customer satisfaction with original…

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Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.