fbpx

Bridgestone Americas’ New President Tire Operations Latin America

Autosphere » Tires » Bridgestone Americas’ New President Tire Operations Latin America
Charlie Rule named Bridgestone Americas’ new President of Tire Operations Latin America P

In an effort to strengthen its core tire business and accelerate the  journey to become a global leader in mobility solutions, Bridgestone Americas, Inc. announced that Charlie Rule, formerly vice president of operations, Latin America, has been named president, Bridgestone Americas Tire Operations Latin America (BATO LA), now effective. 

Rule succeeds Joseph Saoud, who successfully spearheaded two years of growth for the company’s Latin America business.

Rule will be responsible for all Latin America tire businesses with full P&L responsibility, including dotted line responsibility for manufacturing, and will continue to lead Category Strategy, Product Planning, Marketing Branding and Marketing Communications in the region.

“Charlie has played a significant role in the transformation of our Latin America business, shaping our go-to market approach, driving efficiencies and increasing our market share,” said Gabriel Asbun, Group President, Americas Tire Business, Bridgestone Americas. “Charlie’s broad international experience, coupled with his extensive understanding of our region and of our business, make him the right leader to take BATO LA to the next phase of development,” added Asbun.

Rule is a marketing and general management executive with over 25 years of experience working in international markets across Latin America, the United States, Asia, Central and Eastern Europe, the Middle East, and Africa. He has served in several local, regional and global roles in general management, marketing, sales, innovation and strategy across his career.

 

JOBS

 
Boisvert Chevrolet Buick GMC
Sales Representative – New Vehicles
 
  BLAINVILLE
  Full time
 
 
Chartrand Ford (Ventes) Inc.
Experienced Automotive Mechanic - specialty in gasoline and diesel engines
 
  LAVAL
  Full time
 
 
Grenier Volkswagen
Delivery Coordinator
 
  MASCOUCHE
  Full time
 
 
Hamel Chevrolet Buick GMC Ltée
Financial & Insurance Manager - 2nd and 3rd chance credit
 
  MONTRÉAL
  Permanent
 
 
TROIS DIAMANTS AUTO
Automotive Fleet Consultant
 
  MASCOUCHE
  Full time
 

Popular Posts