Tire News in Canada

Hankook Tire Wins iF Design Award 2021 in Two Categories

Hankook Tire’s Design Innovation Project 2020 has been selected as the winner of the iF Design Award in the categories of Professional Concept and Communication. “This recognition demonstrates our design…

Michelin Shares “All Sustainable” 2030 Strategy

At the Group’s Capital Markets Day, Florent Menegaux, Managing Chairman, and Yves Chapot, General Manager and Chief Financial Officer, accompanied by all the members of the Group Executive Committee, presented…

Hankook & Company Merges With Hankook AtlaxBX

On April 1, 2021, Hankook & Company merged with Hankook AtlasBX, officially announcing its transformation into an operating holding company. Hankook AtlasBX is an acid battery maker. The two companies are…

Fountain Tire Announces C-Level Appointments

Fountain Tire has announced changes at the C-suite level that include the creation of a Chief Operating Officer position and the appointment of a new Chief Financial Officer.  Jason Herle…

Continental Celebrates 150 Year Anniversary

Continental, one of the largest tire and automotive technology suppliers in the world, is celebrating its 150th year in business in 2021. The company was founded in Hannover, Germany, in…

Pirelli Launches Powergy Summer Tire

The Powergy is a summer tire dedicated to the aftermarket for modern crossovers, SUVs, sedans and MPVs. Created using the virtual simulation technology developed by Pirelli, it will be available…

Sailun Puts Its Ice Blazer WSTX to the Test

Tire manufacturer Sailun took advantage of a cross-country snow day tour to celebrate the introduction of its Ice Blazer WSTX winter tire. As part of the…

New Year, New Tire Trends

As consumer tastes change, and as the automotive industry adapts and evolves, tire manufacturers will have to keep up with the pace of change and offer…

EV Tires Face Heavier Task

Other demands include rolling resistance and high torque.  It shouldn’t be a surprise that electric vehicles have needs that are different from their gas-powered siblings. And…

Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.