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Tire News in Canada

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Dynamic Tire: Canada’s Winter Wonderland

Recent research indicates that we’re likely going to see another great winter tire sales season. According to the Tire and Rubber Association of Canada’s (TRAC) latest…

Trail Tough, Value Oriented

Blackhawk’s new Ridgecrawler R/T is a highly appealing option for the on-off-road consumer. One automotive trend that’s become increasingly popular in North America over the last…

Milestar Launches New All-Weather Tire

Tireco’s Milestar brand, a leader of high value performance tires, has launched the all-new WeatherGuard  AW365 tire for passenger cars and CUVs. This all-weather tire carries…

Hankook Honoured by Schmitz Cargobull

Hankook Tire was honoured by Schmitz Cargobull with the Strategic Partnership Award at the trailer manufacturer’s 125th anniversary celebration. The award was accepted on behalf of Hankook…

Wheels: Michelin & Maxion Reinvent the Wheel

New design promises to eliminate road-based damage to tires and rims. It’s not very often that a manufacturer can claim to have reinvented the wheel, but…

Kenda Introduces Two New Tires

Prior to the SEMA Show, Kenda Tires gave fans an early sneak peek of its all-new Vezda A/S KR205, a grand-touring all-season tire, and the all-new Klever…

Hunter Road Force Elite Balancer 4.0 Released

Mis-centering during wheel balancing is a major cause of improper balancing and customer comebacks.­­ Hunter’s Road Force Elite features Automatic CenteringCheck technology with new 4.0 software…

Double Coin Adds Three New Tire Sizes

Huayi Tire Canada (HTC), has announced that Double Coin has added three new tire sizes to the RR706 radial mixed-service truck tire product line. Engineered with…

Satisfactory Race Weekend For Yokohama

The American Endurance Racing weekend at the Mid-Ohio Sport Car Course may not have turned out as successful as race driver and Yokohama Tire Canada brand…

BluEarth-EF21 From Yokohama

Yokohama Rubber has announced the development of its “BluEarth-air EF21”, a conceptual tire designed to reduce tires’ weight and environmental impact. The concept tire was developed…

Nexen Goes Off-Road With the Roadian MTX Tire

Nexen Tire America is entering another segment of the off-road tire market, and will debut the Roadian MTX at the 2017 Specialty Equipment Market Association (SEMA)…

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Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.