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Tire News in Canada

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RoadX Tires: More Bang for the Buck

This new tire brand is shaking up the value-tier segment of the tire market by offering quality tires at value-tier prices.  Today’s budget-minded consumers are looking…

Accella Continues Commitment to Reforestation

Ongoing tree planting partnership aims to counter loss from natural disasters. Accella Tire Fill Systems has announced that the company has fulfilled another year in its…

Tire Manufacturers Named “Most Reputable”

Forbes recognizes top companies in a broad range of industries. Pirelli Canada, along with Goodyear and Michelin have been recognized by Forbes as some of Canada’s…

Human Resources: Motivate Beyond Money

Get creative to hire and retain the best tire talent. According to Payscale.com, the average hourly rate for a tire technician in Canada is $11.95 to…

Carlstar Group Expands in Alberta

A new distribution centre, located in Edmonton, Alberta, expands capabilities and service in Western Canada. The Carlstar Group is celebrating the opening of a new Canadian…

Bridgestone Honoured by VW

Bridgestone was recognized by Volkswagen Group Award for Innovation & Technology. During the 15th edition of the Volkswagen Group Awards, Bridgestone received an award in the…

Michelin, John Deere Host Tractor Competition

The European Drivers Championship, organized for the second consecutive year by Michelin and John Deere, showcase the best tractor drivers on the continent. The 2017 European…

Hercules Improves Warranty Coverage

H/P 4000 gets more coverage, with better Limited Protection Policy. The Hercules H/P 4000 will now carry 80,000 km of treadwear coverage, up from the 65,000…

BKT Announces New Tires for Recycling Operations

Four special tires debut for loaders and material-handling equipment in the recycling sector.  BKT says they’ve met the challenge of the demanding recycling industry with four…

Marketing: The Off Season

The right time to work on your winter tire marketing strategy is now. The lack of snow in many parts of Canada last year made it…

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Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.