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Tire News in Canada

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Dynamic Tire: Canada’s Winter Wonderland

Recent research indicates that we’re likely going to see another great winter tire sales season. According to the Tire and Rubber Association of Canada’s (TRAC) latest…

Trail Tough, Value Oriented

Blackhawk’s new Ridgecrawler R/T is a highly appealing option for the on-off-road consumer. One automotive trend that’s become increasingly popular in North America over the last…

Income and Sales Are Up for Bridgestone

Bridgestone Corp. posted net income of 197.8 billion yen on net sales of 2.6 trillion yen for the first three quarters of its fiscal year ended…

Martins Industries Introduces New Branding

MARTINS, a tire equipment manufacturer, is introducing new colours and improved product packaging in an effort to streamline their brand’s appearance and increase recognition of their…

Toyo Tire Hires Automotive Veteran Tim Chaney

Toyo Tire U.S.A. (Toyo Tires) has announced Tim Chaney has joined the company as Vice President of Marketing. Chaney is responsible for leading all Toyo Tires…

New HP All-Weather Tire From Toyo

Toyo Tire U.S.A. has launched the Toyo Extensa HP II, a high-performance, all-season tire for passenger cars. Redesigned and re-engineered, the Extensa HP II is designed…

Sustainability: Fair Trade Tires

Deep in the heart of Indonesia, a tapper holds a handheld device to a numbered bucket on a rubber tree, recording levels of soil, climate, tree…

Sumitomo Reveals Roadmap for “Smart Tire”

Sumitomo Rubber Industries revealed its roadmap for “smart tire” innovation at the Tokyo Motor Show. The roadmap includes plans to develop innovative tire products to meet…

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Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.