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Tire News in Canada

Bridgestone Names New GCR President

Damien Harmon to lead company’s commercial tire and service business. Bridgestone has announced that Damien Harmon, current COO, Bridgestone Retail Operations (BSRO), has been named president, GCR…

Giti Tire Opens First American Plant

New facility will manufacture Dextero branded tires for Walmart. Giti Tire is celebrating the company’s first tire factory located in the U.S. The new 1.7 million…

Bridgestone Celebrated as Major Employer

Bridgestone’s Joliette tire manufacturing plant wins the “Coup de Coeur” Award. Bridgestone’s Canadian passenger and light truck tire manufacturing facility in Joliette, Quebec has been recognized…

Yokohama Plants Trees

2,000 trees planted at Yokohama Tire Manufacturing Mississippi (YTMM). Yokohama’ factory in West Point, Mississippi held a tree-planting ceremony on Oct. 7 as part of the…

Winter Tires: Do The Right Thing

There is no room for cutting corners and compromising safety in our industry. Winter selling season presents the best opportunity to sell sets of four tires,…

Nokian Breaks Ground on New Factory

Construction begins on Nokian Tyres’ first North America factory. Nokian Tyres held a groundbreaking ceremony recently to celebrate the beginning of construction of the company’s first…

TIA Opens Registration for OTR 2018

Online registration for the 2018 Off-the-Road Conference is now open. The Tire Industry Association (TIA) has announced that online registration is now open for the 63rd…

Bridgestone Names New President of OE

Shannon Quinn to lead company’s OE business for North America. Bridgestone Americas has announced that Shannon Quinn joined the company as president, original equipment (OE) tire…

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Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.