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Columnists & industry experts

Yolanda

Equality: A Female Perspective

Understanding diversity and inclusion in the modern workplace Equality has become such a prevalent topic today and represents an important pillar of a truly civilized society.…
Brian murphy

Luxury Tax: Nobody Wins

The proposed levy appears to offer few real benefits. On August 10th, 2021, the Canadian Department of Finance issued a notice for consultation on the new…
matt copley pure cars

Different Buyer, Different Strategy

Millennials are actually interested in purchasing cars, but dealers must adapt to their needs. Millennials, the largest and most diverse generation in Canada, are beginning to…
Rebekah Young Scotiabank Economics

Economic Outlook: Vehicle Prices Still High

Although inventory is starting to improve, supplies remain limited, pushing up demand and pricing. Canadian auto sales saw a bit of rebound in early summer after…
Brian murphy

Shifting into Green Mode by Brian Murphy

Governments have boldly declared mandates on zero-emissions vehicles beginning in the 2030s, but what are the real implications? In case you missed it, on June 29…
Daniel Ross Canadian Black Book Senior Analyst

EV Momentum Is Building by Daniel Ross

In today’s automotive landscape, electric vehicles make up only 3.5% of the new car marketplace (as of 2020).  Largely speaking, early adopters have expressed content regarding…
man-yelling-phone

Customer Experience for Staff by Yanick Jomphe

Customer experience is an essential approach to the proper functioning of any organizational process. Building a lasting relationship with customers and with existing staff is the…
Brian Murphy cox automotive

An Unusual Situation by Brian Murphy

Very tight new and used inventory has essentially created a sellers’ market so far in 2021. In 2021, the focus up to now has been on…
SocialMediaMarketing-CarShop-Stock

Are You Maximizing Your Online Presence?

It didn’t take a pandemic for dealers to realize that they have to be where their customers are – online. Most dealers already maximize their online…
Scott Frey president and CEO possible now

Changing Data Landscape by Scott Frey

The landscape for how companies deliver content to consumers and the way they obtain consent to use personal data is changing before our eyes. Apple, the maker of…

Popular posts

Column from automotive experts

As the auto industry continues to evolve, our readers continue to depend on us, and our full roster of industry experts and columnists, to keep them informed. Whatever the topic, from electric vehicles to supply chain challenges to CRM solutions like Salesforce and beyond, we’ve got you covered. Our team is ready to inform and educate, so whether you’re concerned about your company’s carbon footprint or simply trying to boost auto sales, get ahead of the electric vehicle market, or improve the customer experience, we’re here to help. Although we can never be sure about what the future brings, our readers can be certain that our editorial team will be on top of things. For example, over the past few years, Canadian auto sales have seen ups and downs, and we’ve witnessed a tremendous upheaval in used car prices, leaving many dealers struggling to keep their used-car lots stocked with vehicles. Our team was there to shed light on the matter. Consumer behavior is changing, as are consumer expectations. Customer satisfaction and customer retention have never been more important. Here again, our team is ready to offer insight as buying patterns migrate from ICE vehicles to hybrid vehicles to electric motors and beyond.

Battery electric

As consumers embrace electrification, the conversations your sales and service staff will have with them will change over time. Rather than discussing fuel economy numbers and which fossil fuels will meet their needs, your staff will be talking about which rechargeable battery is best, whether or not a Level 2 charger is recommended, what kind of Li-ion battery or EV battery is ideal for their needs, and how to leverage the power of the electrical grid. Your staff will need to understand these concerns, as well as offer the kind of customer support needed to help these new types of customers along on their journey to car ownership. So whether you’re planning marketing campaigns, embarking on a more robust sales management agenda or positioning your dealership for the next bold strategic marketing move, our columnists can help you see what’s over the horizon. After all, zero emission vehicles seem to be the future.

Other challenges

In the meantime, there are other challenges to deal with. We know that used-vehicle prices will eventually level out, global auto sales will pick up, and that greenhouse gas emissions and energy security are only part of a bigger picture. This bigger picture includes taking care of your current customers—those who don’t own hybrid cars or electric cars. So whether they need something as mundane as battery maintenance, or they stop by your store for summer or winter tire season, if they’re a loyal part of your customer database, they’ll likely keep coming back for service, and even perhaps to purchase their very first battery electric vehicle (BEV). How will you transition from selling and servicing ICE vehicles to selling and servicing BEVs? It’s a long road, and a complex switch, but our team of experts and columnists is here to help you tackle the big issues.