Tire News in Canada

Goodyear Announces Q2 2025 Results

The Goodyear Tire & Rubber Company (NASDAQ:GT) reported second quarter 2025 results and the company hosted an investor call on Friday, Aug. 8, led by Mark Stewart, Goodyear’s chief executive…

Firestone Kicks Off 125th Anniversary

Bridgestone Americas (Bridgestone) announced a year-long celebration to commemorate the 125th anniversary of its iconic Firestone brand. Marking more than a century as a leader in the tire industry in…

Partnership with a Purpose

Scrap tires have long been an issue in the environment. For decades they often been difficult to dispose of and when carelessly discarded, frequently contaminate and damage eco-systems, as well…

Lifting Safety 101

Lifting vehicles is just part of the job, but sometimes it can be the most dangerous and costly to a shop, if the proper procedures aren’t followed. Before lifting, always…

Saanichton Store Scores Top Marks

Earlier this year, OK Tire hosted their 2025 Annual Conference, which took place in sunny Cancun, Mexico. In addition to many networking opportunities, numerous training sessions, and a trade show,…

Ferrari 458 vs. Nokian Surpass AS01

Nokian Tyres throws down the gauntlet to prove the capabilities of their newest UHP tire. Nokian Tyres invited a small number of tire retailers to a race track this past…

A “Shift” in Demand

Today’s OTR tire customers are looking for performance, value, and support. Although the OTR tire market has definitely been affected by tariffs and the subsequent economic…

Not Worth the Price

Medium-duty commercial trucks are the backbone of the global economy. Without them performing critical duties, like last-mile deliveries, the world would come to a standstill. Taking…

NEXEN impresses

Tire manufacturer NEXEN offered SEMA visitors a large booth showcasing an impressive selection of its products, including the new N’Priz S for electric vehicles. NEXEN engineer…

Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.