Tire News in Canada

Goodyear to donate for a children’s exhibit

On opening day of the 2025 Experimental Aircraft Association (EAA) AirVenture Oshkosh show, The Goodyear Tire & Rubber Company announced that it will donate its last-remaining blimp gondola frame to…

New Northern Scrap Tire Processor Announced

Tire Stewardship of Saskatchewan (TSS) has signed an agreement with Emterra Tire Recycling Ltd. (ETR) to be the northern scrap tire processor. ETR will develop a scrap tire processing facility…

The Longest Lasting Tire Goodyear Ever Made

Goodyear announced the release of the new Assurance MaxLife®2, the next generation premium all-season tire backed by an 85,000-mile (140,000 km) limited tread life warranty*. The MaxLife 2’s advanced compound…

How Pirelli Prepares Tires for Formula 1 Races

Mario Isola is the head of Pirelli’s Formula 1 team, a role of critical importance. Credit: Michel Beaunoyer and PirelliThere’s no room for error: every wheel must be identical for…

Goodyear Names Vice President, Investor Relations

The Goodyear Tire & Rubber Company announced that Ryan Reed has been named vice president, Investor Relations, reporting to Christina Zamarro, Executive Vice President and Chief Financial Officer. Reed brings…

An App for Diagnosing Tires

The Austrian company Anyline has introduced a simple yet powerful app called TireBuddy, which can determine a tire’s tread wear level in just a few seconds.…

Schrader celebrates 40 years of TPMS

While Schrader has been marketing tire pressure monitoring sensors (TPMS) for 40 years, this milestone in no way overshadows the company’s constant drive to look toward…

A Tire for All Seasons

Sailun’s new Atrezzo 4S was conceived for true, all-weather high performance. In North America, particular many regions of Canada and northern U.S. states, the concept of…

Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.