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Tire News in Canada

Yokohama Launches ADVAN A052

The new ultra-high performance ADVAN A052 hits the streets. Street-legal and race-ready, Yokohama Tire Corporation’s new ultra-high-performance ADVAN A052 is ready to roll. Geared toward sports…

Michelin Launches New Pilot Sport 4 S

The Pilot Sport 4 S replaces Pilot Super Sport. Michelin is proud to announce the debut of the new Pilot Sport 4 S. Designed for sports cars…

TDAC Names New President

Richard Bender takes the helm. The Tire Dealers Association of Canada has announced the appointment of Richard Bender as President. Bender has enjoyed a long career…

Caterpillar Recognizes Yokohama

Yokohama Tire Corporation earns Platinum Supplier Award from Caterpillar. For the fifth year in a row, Yokohama has earned Caterpillar’s premier supplier award: the Platinum Level…

Point S Names New Manager

Gary Sass has been named as the company’s new Network Operations Manager. As Network Operations Manager for Point S North America, Sass will be responsible for…

Bridgestone Announces New Corporate Commitments

Bridgestone has unveiled a refined global corporate social responsibility (CSR) commitment, “Our Way to Serve.”  Centred around three priority areas—Mobility, People and Environment—Bridgestone’s new corporate social…

Hankook Announces 2017 Motorsports Program

In addition to Formula Drift competition, Hankook will sponsor Rhys Millen at the Pikes Peak International Hill Climb for the seventh consecutive year. Hankook Tire has…

Firestone Introduces New All-Season Tire

New tire replaces the Firestone FR710 and promises reliable traction and confident handling all year long, through every season. Bridgestone has announced the introduction of the…

Hankook Buys Jax

Hankook Tire acquires Australian tire retailer, JAX Tyres. Hankook says they aim to strengthen their global distribution business model with the acquisition of JAX Tyres in…

Falken To Introduce Low Maintenance Tire

New concept focuses on longer intervals between tire changes, reduced fuel use, and exceptional performance & uniformity to reduce driver stress. Falken Tires has announced that…

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Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.