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Tire News in Canada

GM Honours Bridgestone

2016 marks the 15th time the company has received this distinction. Bridgestone has been named General Motors Supplier of the Year. This is the second consecutive year…

Hankook Wins Red Dot

“I FIT” winter tire wins a Red Dot Design Award. Hankook Tire has been recognized as a 2017 Red Dot Design Award winner for the Laufenn…

Subaru Concept Wears Falken Concept Tire

A Falken concept tire has been outfitted on a Subaru concept SUV on display at the New York International Auto Show. A new Falken concept tire…

Atlas Tire Hosts ATU

Atlas Tire University (ATU) gives tire retailers a crash course in social media. Atlas Tire Wholesale recently hosted the summer edition of their renowned Atlas Tire…

Industry Insight: The Evolution of the Tire

Passenger tires are changing. Are you keeping pace? Within the consumer tire category, there are three sub-categories— passenger tires, light truck tires and special trailer. Light…

Toyo Boosts Open Country Line

Toyo Tires adds new F-Load range tires to its Open Country line. F-load range tires allow for higher carrying capacity at a higher inflation pressure compared…

Pirelli Prepares for Formula 2 Season

A new season of Formula 1’s main feeder series begins in Bahrain this weekend under a new name of the FIA Formula 2 Championship. Pirelli continues…

TireNews March 2017

The March issue of TireNews is now available online. You can flip through it here, but first, a few words from the Editor in chief of…

Bandag Celebrates Six Decades

Bandag marks 60th anniversary with the launch of “Built for Better” global campaign. Bandag, a business of Bridgestone Americas, is marking its 60th anniversary with the…

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Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.