Bridgestone announced it will increase prices across its portfolio of consumer and commercial tires sold in Canada and the U.S. to take effect October 1, 2021.

This price adjustment is a necessary step as Bridgestone continues to navigate current market dynamics.

Price increases of up to 8% will impact Bridgestone, Firestone and Fuzion passenger and light truck tires, Bridgestone and Firestone truck and bus radial (TBR) tires, Bridgestone and Firestone off-the-road (OTR) tires, Firestone Ag tires and tubes.

Price adjustments will be made at the pattern and article levels and may vary based on channel.

All orders, regardless of backorder status, shipped on or after October 1, 2021will reflect this increase.

Members of the Bridgestone Consumer and Commercial Tire sales teams are contacting customers directly to provide more detailed information about the changes.

Bridgestone is committed to minimizing the impact of increased business costs on our customers and continues to look for new opportunities to engineer efficiency into the business.