RNR Opens First Canadian Location
On September 12, history was made when RNR Tire Express celebrated the grand opening of its first international franchise location. The brand new store, located at…
Press release
NEXEN Secures OE Fitment for 2027 Kia Sorento Hybrid
Expanding its North American original equipment footprint, NEXEN TIRE supplies its ROADIAN GTX all-season tire for Kia’s updated mid-size hybrid SUV. NEXEN TIRE has announced an…
Bridgestone Claims Sixth Consecutive World Title
Demonstrating product performance and street-tech transfers, Bridgestone sweeps the top five overall positions in world endurance motorcycle racing. Bridgestone Americas has highlighted the championship victory of…
Bridgestone Becomes the Face of the SCCA
Targeting grassroots motorsports engagement, Bridgestone enters a three-year agreement to supply SCCA Club Spec platforms with Potenza performance fitments. Bridgestone Americas has announced a landmark three-year…
NEUREUS Introduces ATRX All-Terrain Line for Import Dealers
Targeting the budget replacement segment, NEUREUS pitches a 48-size all-terrain line to North American distributors. This international tire manufacturer has launched a trade solicitation to North…
Continental Tire Aligns Marketing Strategy Around Dealer Profitability
Driving independent dealer growth, Continental Tire prioritizes practical sales enablement tools and channel-focused marketing programs. Speaking on the DriveTime podcast, Brian Beierwaltes, Head of Marketing for…
Michelin Introduces X Multi Energy D2 for Regional Drive Applications
Lowering total cost of ownership for regional fleets, Michelin launches a drive tire engineered to improve fuel economy, casing retreadability, and wet traction. Michelin North America…
Firestone Unveils Destination LE4 Touring Tire for CUVs and Light Trucks
Extending replacement intervals for light commercial and passenger fleets, Firestone introduces its Destination LE4 highway touring tire with enhanced tread longevity. Firestone, a subsidiary of Bridgestone…
Hankook Retains FIA 3-Star Environmental Rating Through 2028
Reaffirming its environmental management protocols across racing and production ecosystems, Hankook Tire secures renewal of its FIA Three-Star Environmental Accreditation through July 2028. Hankook Tire &…
Hankook Wins Top Red Dot Honors for Airless Tire and EV Concepts
Highlighting forward-looking EV and autonomous vehicle applications, Hankook Tire earns six accolades in the Design Concept category at the 2026 Red Dot Awards. Hankook Tire &…
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