Bridgestone Archives

Bridgestone

Bridgestone Claims Sixth Consecutive World Title

Demonstrating product performance and street-tech transfers, Bridgestone sweeps the top five overall positions in world endurance motorcycle racing. Bridgestone Americas has highlighted the championship victory of…

September 25, 2026

Bridgestone Becomes the Face of the SCCA

Targeting grassroots motorsports engagement, Bridgestone enters a three-year agreement to supply SCCA Club Spec platforms with Potenza performance fitments. Bridgestone Americas has announced a landmark three-year…

September 24, 2026

An Exclusive Partnership Between Bridgestone and Lamborghini

Bridgestone has introduced its latest road-legal semi-slick track tire, the Bridgestone Potenza Race R, debuting as the exclusive original equipment fitment for the new Lamborghini Revuelto…

August 18, 2026

Bridgestone Releases 2026 Integrated Report

Bridgestone Corporation announced today it has published the 2026 Bridgestone Integrated Report* and made it available on its website. This report outlines Bridgestone’s strategies and initiatives…

July 20, 2026

Bridgestone Launches Potenza Sport EVO With ENLITEN Technology

Bridgestone, a global leader in premium tires and sustainable mobility solutions, has unveiled its latest ultra-high-performance tire: the Bridgestone Potenza Sport EVO with ENLITEN Technology. Building…

May 19, 2026

Bridgestone Advances Virtual Tyre Development as Driver-in-the-Loop Simulator Goes Live

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, has reached a key milestone in its digital tyre development journey with its state-of-the-art driving…

March 3, 2026

Bridgestone Redefines Winter Performance

The new Blizzak IcePeak leverages advanced water-wicking compound technology and Ice Grip certification to deliver measurable gains in braking, cornering, and acceleration. Bridgestone recently teamed up…

February 18, 2026

Bridgestone Earns Industry-Backed ASE Accreditation for Technician Training Program

Bridgestone Retail Operations (BSRO), a subsidiary of Bridgestone Americas, announced the company’s technician training curriculum has achieved National Institute for Automotive Service Excellence (ASE) Accreditation, which…

October 28, 2025

Bridgestone Launches All-New Alenza Prestige Premium Highway Tire for CUVs, SUVs and Trucks

Bridgestone Americas (Bridgestone) announced the debut of the all-new Bridgestone Alenza Prestige tire, a premium highway tire for CUVs, SUVs and trucks. The Alenza Prestige tire…

September 17, 2025

Bridgestone Launches All-New Turanza EverDrive Touring Tire With 80,000-mile Warranty

Bridgestone Americas (Bridgestone) announced the debut of the all-new Bridgestone Turanza EverDrive touring tire. Backed by an 80,000-mile limited warranty—Bridgestone’s longest mileage warranty—the Turanza EverDrive tire…

June 20, 2025

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