Tire News in Canada

Les Équipments Qué-Mont

Qué-Mont Equipment: 40 Years of Expertise

This distributor remains resolute in focusing on its strength– offering an unparalleled catalogue and a rich inventory of equipment, tools and parts for tire centres. All of this is supported…

Porsche Chooses Nexen for Panamera

The new Porsche Panamera will come standard with N’FERA Sport tires from Nexen. The global supplier of high-performance and winter tires for passenger cars and light trucks has announced that…

Bridgestone Americas Announces Price Increase

Bridgestone announced it will increase prices up to 8% for select Bridgestone, Firestone and Fuzion passenger and light truck tires sold in Canada and the U.S. In addition, Bridgestone will…
Carol Hochu TRAC

Spring and Sustainability by Carol Hochu

A time of year for celebrating nature sees the tire industry move forward to achieving United Nations’ Sustainable Development Goals. Spring is a much-loved season for many. The days are…

Goodyear Releases 2020 Corporate Responsibility Report

Goodyear released its annual report on corporate responsibility performance, summarizing its actions towards ethical and sustainable processes, materials and programs in 2020.  Goodyear’s 2020 report is organized by the pillars…
Pirelli FSC certified tire PZero

Pirelli Produces World’s First FSC-Certified Tire

Pirelli will be the first company in the world to produce a range of FSC-certified (Forest Stewardship Council) tires designed for the BMW X5 xDrive45e Plug-in Hybrid. These tires contain…

Sailun Tire Americas: Meet the STA Team

Quintessentially Canadian, these tire professionals understand the market and the needs of the Canadian consumer. What do you get when you bring a team of seasoned…

Stand Out With Your Own Unique Graphics

Create easy images with a free online program. We’ve often discussed strategy, targeting and making the best use of an ad, but—how does someone create an…

Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.