Bridgestone celebrated the expansion of its Warren County, Tennessee Truck and Bus Radial (TBR) Tire Plant located in Morrison with an official ground-breaking ceremony.

The $550 million investment will add 380 new jobs and expand the plant’s existing footprint by 850,000 square feet to support increased capacity and accelerate the use of advanced technologies that support cleaner, safer and more efficient commercial truck and bus fleets. As part of the expansion, Warren County will be one of the first plants globally to add the capability to produce the Enliten technology stack. This tech stack is optimized for rolling resistance and wear.

The addition of these new jobs reinforces Bridgestone’s commitment to American manufacturing, bringing the total number of the company’s manufacturing workforce in the U.S. to nearly 10,000. The investment will also allow for all tires made in Warren to be equipped with RFID (radio frequency identification) tags that enable more efficient asset management and optimization of fleets’ investments in tires, including retreading. The plant will incorporate technology for digital readiness in tires, including the integration of tire-mounted sensors that support advanced, data-driven insights for more efficient fleet management.

Bridgestone will also invest in AI control technology that increases productivity and the application of knowledge and data in a digital manufacturing environment. These technologies combined will help accelerate the company’s progress toward its sustainability goals, including carbon neutrality by 2050.

“We appreciate the partnership we’ve received from the state of Tennessee and Warren County, which is foundational to this expansion,” said Paolo Ferrari, Joint Global COO, Bridgestone Corporation, and President and CEO, Bridgestone Americas. “Our company and the Warren County Plant team have a vital role to play in the transformation of mobility. This investment will expand the capabilities of this plant and pave the way for Bridgestone to bolster its sustainable solution offerings for fleets.”

“Today, with this ground-breaking, we celebrate the commitment and passion for excellence of the teammates, past and present, of the Warren County plant. Through their hard work, Warren County has become a flagship manufacturing facility for our company and a global leader in the commercial tire sector,” said Scott Damon, Chief Operating Officer, Bridgestone Americas. “We are proud of our team for their 33 years of manufacturing excellence in Warren County. Our confidence in the future of Bridgestone’s truck and bus tire business is a tribute to the Warren teammates who remain driven to provide our customers with the best tires and solutions in the world.”