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Posts by Thomas Ethier

Michelin Sheds Light on Worn Tires

Automotive journalists and Web influencers were invited to the Michelin Laurens Proving Grounds located in South Carolina last April, for a series of tests aimed at…

Bestbuy’s 65th Anniversary Events

The Bestbuy Distributors’ 65th Anniversary and Shareholders Meeting was held on March 23 in Toronto, Ont. Bestbuy members from across Canada and vendors from across North…

New MOOG Publicity Campaign

The recently launched Federal-Mogul MOOG publicity campaign features Mike Rowe, Moog spokesperson, and host of popular Discovery Channel show, Dirty Jobs. The new campaign will be…

Monaco Group: 9th Conference Under Sunny Skies

The Monaco Group invited 250 Quebec and Ontario-based business partners for its week-long “ULTRA TRIP“ Conference which took place in sunny Negril, Jamaica, from February 3rd…

Continental: ICAR Winter Race Circuit Launch

Continental Tire Canada presented its new all-season winter-certified tire lines in a snowy February race setting. A challenging midwinter setting awaited the 80 distribution, retail and…

Outlander PHEV Media Launch

The new 2018 Mitsubishi Outlander PHEV was put to the test in January, as media types from across Canada headed to Vancouver for a ride and…

GT Radial Presents WinterPro 2 and IcePro 3 Tires

GT Radial invited over twenty Quebec-based customers, distributors and wholesalers to the launch of their new  WINTERPRO 2 and ICEPRO 3 tires. The participants enjoyed typical Quebec…

Total Canada 10-Year Anniversary

This year marks Total Canada’s 10th anniversary on Canadian soil, a milestone that the lubricant company celebrated, along with 200 invitees assembled at Montreal’s Science Centre…

36th Edition of the Tokyo Auto Salon

The 36th Edition of the Tokyo Auto Salon was presented from January 12th to the 14th in the Japanese capital. For the fourth consecutive year, this world-class…

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