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Tire News in Canada

Nexen Launches into Japanese Market

Nexen Tire is celebrating the grand opening of Nexen Tire Japan Inc. Nexen Tire has held an inauguration ceremony for its subsidiary Nexen Tire Japan Inc.,  a…

Firestone To Continue Relationship With IndyCar

IndyCar announces multiyear contract extension with Firestone. Bridgestone is continuing its longtime partnership with Firestone as the official tire supplier of the Verizon IndyCar Series. “Firestone…

Hercules Expands Terra Trac AT II Line-up

New sizes are now available in Canada through National Tire Distributors. Hercules Tire is announcing the availability of four all-new sizes of the brand’s Terra Trac…

GT Radial Introduces New Long Haul Tire

GT Radial’s GDL651FS Long Haul Drive Tire is SmartWay-verified for low rolling resistance. The SmartWay-verified GT Radial GDL651FS drive tire is being introduced in North America…

Lexus To Wear Bridgestone Run-Flats

Bridgestone tires with run-flat technology will be OE on 2017 Lexus LS Sedan. Bridgestone has announced that its Turanza T005 run-flat technology (RFT) tires will be…

Taunton Tire: Lofty Standards

Frank Howard has built his business upon a solid foundation of honesty and integrity. Taunton Tire is celebrating a major milestone this year. Located in Oshawa,…

Huayi Tire Appoints New OTR Manager

Norman Chore joins Huayi Tire Canada as OTR Product Manager. Huayi Tire Canada, marketer and distributor for Double Coin Tires and their premier associate brands of…

Michelin Unveils Pilot Sport 4 S

Designed for sports cars and high-performance vehicles, the Pilot Sport 4 S combines the best aspects of the Pilot Super Sport with key attributes of the…

Bridgestone’s John Baratta Retires

Bridgestone announces the retirement of President, Consumer Replacement Tire Sales, U.S. & Canada. Effective March 1, John Baratta, current president, Consumer Replacement Tire Sales, U.S. &…

Goodyear Partners With Tesloop

Big data will allow Goodyear to engineer tires for the future. Goodyear has signed a technology agreement with California-based Tesloop to study and model tire performance based…

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Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.