Pirelli stands beside the United Nations Road Safety Fund (UNRSF) in its commitment to road safety at the global level.

A member and supporter since 2018, the first company of its segment to join, Pirelli reaffirmed its commitment during the Fund Pledging Event organized in New York by the UNRSF, to which Pirelli has donated $800,000 over the years, to support global road safety initiatives.

According to Executive Vice Chairman and CEO, Marco Tronchetti Provera “Pirelli has been a supporter and donor of the UNRSF since its foundation and was among the first companies of the automotive sector to join. Our focus is to constantly improve the safety of our tires through technological innovation and belonging to the Fund allows us to support global initiatives in areas from infrastructure to urban planning and prevention. That is why the relationship with the UNRSF is such a natural fit and one that we will continue to support.”

“With donor support and the leadership of the UNRSF, we can achieve ambitious results and make concrete contributions to the UN Sustainable Development Goal of halving road traffic deaths and injuries by the end of the decade”, commented Filippo Bettini, Pirelli’s Sustainability and Future Mobility Officer and member of the UNRSF advisory board.

Safety and technology

To build a world where roads are safe for every road user, everywhere is the vision of the UNRSF. A company like Pirelli, with its tires on the roads of the world, plays an important role in making them safer. This is why safety is one of the pillars of the company’s sustainable development.

One example is the sensor-fitted Cyber Tire that is designed to transmit information in real-time to improve the performance of the product itself and contribute to driving safety. This focus on safety, thanks to Seal Inside and Run Flat tires, also extends to punctures. This technology, in fact, is designed to allow you to continue driving safely even during a rapid loss of inflation pressure.

In addition, with the aim of combining better performance linked to driving safety and low environmental impact, Pirelli has adopted its “Eco-safety” approach which is able to exploit innovation in materials and employ virtualization instruments throughout the entire development process. This approach underpins our efforts to have over 90% of our new products in either Class A or B according to EU tire labeling criteria for wet braking and at the same time 70% in class A and B for rolling resistance by 2025.