Pirelli Archives

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The Pirelli Elect Winter Available for More Than 65% of the Premium and Prestige Market

Pirelli Elect, the package of technologies developed for electric cars and plug-in hybrids, is now widely available for the aftermarket and for winter. The expansion of…

June 23, 2022

Pirelli’s Winter Proving Ground Becomes Operational in Summer

The final winter test programs have come to an end at Pirelli’s Sottozero Centre in Lapland, Sweden, while the summer test programs are just about to…

May 27, 2022

Pirelli to Construct Advanced Tire Production Technology, Digitalization Hub in Mexico

Pirelli has announced an investment of 15-million dollars over two years for the construction of an advanced technology and digitalization hub for tire production at its factory…

May 12, 2022

Pirelli Receives J.D. Power O. E. Tire Award, Two Out of Three Years

For the second out of three years, Pirelli has scored highest in the Passenger Car Segment in the J.D. Power 2022 Original Equipment Tire Customer Satisfaction…

April 11, 2022

New Pirelli P Zero Elect Tires for the All-Electric BMW iX Bavarian Flagship

Pirelli will supply P Zero Elect tires as original equipment to the new BMW iX—a 100% electric SUV—for the xDrive50 version and the sportier M60. P…

April 6, 2022

Pirelli Introduces Its First Replacement Tire for Electric Vehicles

Pirelli announced the introduction in North America of its first replacement tire developed specifically for electric vehicles—the P Zero All Season Plus with Elect marking. The…

March 28, 2022

Pirelli Confirmed “S&P Global Gold Class” in Sustainability

Pirelli was awarded as Gold Class in the Sustainability Yearbook 2022, published by S&P Global and based on the assessment of the sustainability profiles of over…

February 15, 2022

Pirelli Celebrates 150 Years

“What an original stroke, don’t you think? Look at that P…it looks elastic, like rubber”. Those words launched the celebrations of Pirelli’s 150 years, with the…

February 1, 2022

Pirelli Elect Tire: Fit for Electric Cars

Different types of vehicles require different tires, and this also applies to electric vehicles. A sports car has different requirements from those of a city car;…

January 28, 2022

Pirelli’s 2022 Motorsport Campaign

A focus on technology, sustainability, and young drivers on the 150th anniversary of the Company’s foundation. Technology, sustainability, and support for young talent are the three…

January 26, 2022