SUV Winter Lineup: Pirelli Unveils Third-Generation Winter Tire
Pirelli’s new Scorpion Winter 3 provides automotive retailers and tire centers with a high-margin product engineered for heavy SUVs and electric powertrains. Pirelli has introduced the…
Pirelli
Pirelli Engineers Six Dedicated Tires for All-Electric Porsche Cayenne
Pirelli and Porsche have expanded their engineering partnership with the introduction of six tailor-made original equipment (OE) tire fitments developed specifically for the first all-electric Porsche…
Pirelli brings the P Zero family to Goodwood
More than 300 homologations already secured for the new products confirm P Zero’s ability to keep pace with the evolution of performance, from electric sports cars…
Pirelli acquires a 24.99% stake in RIDEsense, a start-up spun out from the University of Naples Federico II and the MegaRide Group
The partnership will enhance the Cyber Tyre ecosystem by integrating data from physical tire sensors with virtual sensor technology, strengthening key safety functions such as aquaplaning…
Pirelli Named 2026 Ford Supplier of the Year for Collaboration
Pirelli North America was formally presented with the 2026 Ford Supplier of the Year award in the “Collaboration: Seek to Understand” category during Ford Motor Company’s…
Pirelli Claims Nürburgring EV Record with Eco-Sustainable P Zero Trofeo RS
Pirelli has established a new electric vehicle lap record on the Nürburgring track, clocking a time of 6:55 minutes with the Porsche Taycan Turbo GT equipped…
Pirelli P Zero Trofeo RS is the World’s Fastest Tire, According to Tyre Reviews
The Pirelli tire ranks best among products designed to deliver maximum performance. In the comparison, it stood out against its competitors, particularly on dry asphalt and…
Motorsport DNA: Pirelli P Zero R for Audi RS
The compound brings Audi Sport’s character to both road and track: from the new hybrid era of the Ingolstadt-based company to the exclusive RS 3 competition…
Pirelli Receives “Supplier of the Year” Award From Hyundai Motor Group
At the recent Hyundai Motor Group Global Supplier Day, Pirelli was honoured with the “Supplier of the Year” award in recognition of its high-quality products and…
Pirelli : Dario Marrafuschi Appointed New Head of Motorsport
Marrafuschi will report to Giovanni Tronchetti Provera, Executive Vice President of Sustainability, New Mobility & Motorsport. The company extends its thanks to Mario Isola, who will…
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