Bridgestone Americas announced Sara Correa is joining the organization as Chief Marketing Officer (CMO), effective July 26.

Correa succeeds Philip Dobbs, who recently announced he will retire from Bridgestone in October after a transition period to onboard Correa into her new role.

Responsibilities

As CMO, Correa will have accountability for the company’s Marketing Center of Excellence.

She’ll also focus on driving enhanced coordination and marketing activation for the company’s tire and solutions businesses in Canada and the U.S.

She will oversee all brand and digital marketing efforts for:

• The Bridgestone and Firestone brands
• The company’s sports and engagement platforms
• Corporate communications
• Research and insights
• The company’s training initiatives

Correa is an accomplished senior marketing executive with diverse, cross-industry experience.

Her background

She has achieved nearly two decades of success identifying, developing, and commercializing B2B technology-based solutions in complex global markets.

She joins Bridgestone from TE Connectivity, a publicly-traded company and global leader in connectors and sensors for the transportation, medical technology, energy, and data communications sectors.

At TE Connectivity, Correa most recently served as Vice President, Segment Chief Marketing Officer, Transportation Solutions.

In this role, she led marketing activities for the company’s four transportation-related businesses.

She evolved the marketing strategy to drive scale and alignment to support customer experience and growth across all segments.

“Sara is a highly experienced marketing leader. She has a proven track record of delivering strategic marketing and communications programs in highly complex industries,” said Paolo Ferrari, Global Solutions Business Officer, Bridgestone Corporation and CEO & President, Bridgestone Americas.

“Her data-driven approach and collaborative leadership style make her the right person to take our Marketing COE to the next level. As we continue to evolve our business to deliver safe, sustainable tire and mobility solutions.”