Bridgestone Releases 2020-2021 Sustainability Report

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bridgestone 2021 sustainability report cover
Bridgestone has identified 13 of 17 United Nations Sustainable Development Goals (SDGs) goals to focus on, and will actively contribute to the achievement of these SDGs by 2030. PHOTO Bridgestone

Bridgestone’s 2020-2021 Sustainability Report outlines the steps they have taken over the past year to achieve their vision of contributing to a sustainable society.

It contains detailed information about their Mid-Long Term Business Strategy, Sustainability Business Framework, Mid Term Business Plan (2021-2023), and CSR activities.


  • Contributions to the accomplishment of the United Nations Sustainable Development Goals (SDGs)
  • Global CEO commitment to the Group’s Sustainability Journey
  • Mid-Long Term Business Strategy & Mid Term Business Plan
  • Build Trust to Propagate Value Co-creation
  • Management Fundamentals & Governance
  • Environmental, Social and Governance (ESG) Data

“To meet changing social needs, we are taking on the challenge of creating value for society, our customers and Bridgestone. The Group will also carry out a wide range of social contribution activities beyond our business domains, to foster trust with society and various stakeholders for further value co-creation,” said Shu Ishibashi, Global CEO and Representative Executive Officer, Bridgestone.

“It is the role and responsibility of [Bridgestone] to fulfill our responsibilities for the future, such as contributing to the achievement of SDGs with the mission of ‘Serving Society with Superior Quality’.

“We would like to invite all of our stakeholders to join us on our sustainability journey and believe this report is an important step as it promotes transparency and accountability.”

The main points of the report are detailed below:

1. Contribution to Sustainable Development Goals (SDGs)

Guided by its mission of “Serving Society with Superior Quality,” and the Group’s “Our Way to Serve” global CSR commitment, Bridgestone is integrating sustainability into its culture, business strategy and operations.

2. Realization of Mid-Long Term Business Strategy with Sustainability as its Core

The report includes quantitative targets and detailed initiatives of the Mid-Long Term Business Strategy and Mid Term Business Plan (2021-2023), providing a roadmap for a strong and sustainable Bridgestone.

Furthermore, through its Sustainability Business Framework, they aim to establish a business model where business value, such as revenue and profits, is sustainably generated. This includes efforts toward a circular economy and achieving carbon neutrality across all Bridgestone businesses from producing and selling, to providing value during use, and renewing tires.

3. Update of Milestone 2030
Establishment of Concrete Goals for Achieving Carbon Neutrality

Bridgestone has announced its goal of achieving carbon neutrality in its long-term environmental vision for 2050 and beyond, along with its target of reducing absolute CO2 emissions by 50% from 2011’s level by 2030.

Disclosure of CO2 Emissions and Renewable Energy Usage Rates

The Group’s success in reducing total CO2 emissions by 31% in comparison to 2011’s level in 2020 and its use of renewable energy for approximately 11% of its global energy consumption have been disclosed.

Announcement of Global Targets for Utilizing Renewable Energy

Bridgestone has put forth the goal of sourcing more than 50% of its power from renewable energy (electricity) by 2023 and declared its commitment to increasing its use of renewable energy going forward.

4. Build Trust to Propagate Value Co-creation

To execute its Sustainability Business Framework, value co-creation with customers and partners is essential. The report introduces its various social contribution activities to foster trust and demonstrate its commitment to being a co-creation partner.

5. Management Fundamentals

Bridgestone’s six Management Fundamentals are foundational to its commitment to creating social and customer value. Representatives from the Group’s Board of Directors, Nominating Committee, Audit Committee and Compensation Committee share their perspectives in a dialogue, and the state of governance for the Group is introduced.

2021 marks the 90th anniversary of the founding of Bridgestone. Building on its mission of “Serving Society with Superior Quality,” and by evolving into a sustainable solutions company providing social and customer value, the Group will continue to contribute to the realization of a sustainable society.

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