Subaru Emphasizes Human Connectivity at CIAS Reception

Autosphere » Dealerships » Subaru Emphasizes Human Connectivity at CIAS Reception
Subaru Canada PR team, (L-R), Madison Marple, Public Relations Specialist; Julie Lychak Public Relations Manager; Alex Coley, Senior Social Media Manager, Public Relations, and Sebastien Lajoie, Public Relations Specialist. Photo Huw Evans

Event presented the opportunity for good old-fashioned engagement and conversation.

On February 15, as part of a prelude to the opening of the Canadian International AutoShow (CIAS), Subaru Canada invited members of the media to connect with the corporate team at special reception event. Gathering at Casa Madera, 550 Wellington Street West in downtown Toronto, Ont., the objective was to reconnect on a proper personal and professional level with fellow industry colleagues and influencers.

Over the last decade, this has become an increasingly lost art, so the opportunity to do so represented a refreshing change.

Autosphere attended and besides getting to enjoy a delightful mix of Mediterranean and Mexican style cuisine served in Tapas format (for all to share), it was fantastic to reconnect with new faces and old friends, some of which we haven’t seen in person for several years.

If the COVID-19 pandemic has taught us anything, it is the importance of one-one-interaction with others on a physical level. While there is no question that virtual meetings and conversations have advantages, they cannot replace the actual experience of in-person gatherings and networking.

Although the evening event didn’t feature any particular emphasis on new product, the following morning, during Media Day at CIAS, Subaru announced the Canadian debut of the new, redesigned 2024 Crosstrek.

Featuring a 10% stiffer unibody structure, along with an updated Subaru Symmetrical all-wheel drive system (that includes standard torque vectoring), freshened exterior and updated interior design, the 2024 Crosstrek is designed to build upon the legacy established by its predecessor.

In Canada, four trim levels, Convenience, Touring, Onyx and Limited are available, as are two powertrain choices, a 2.0-litre four-cylinder, 152 hp boxer engine (standard on the Convenience and Touring trim levels), while a larger 2.5-litre, 182 hp engine is offered on the Onyx and Limited.

All 2024 Crosstreks come equipped with a constantly variable transmission (CVT).

New 2024 Subaru Crosstrek made its Canadian debut at CIAS 2023. Key features include a10% stiffer structure, updated Subaru Symmetrical AWD system, as well as a redesigned exterior and updated interior. Photo Huw Evans


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