Canadian Black Book announced its 2021 Best Retained Value Award Winners.
The fourteenth edition of the awards featured the highest ever industry average used vehicle retained value across all vehicle models in Canada since the yearly awards began in 2007.
The retained value across every vehicle in Canada measured for the 2021 Awards showed that four-year-old models (2017 model year) held an astonishing 61.5% of original MSRP, industry-wide.
To put this into perspective, the closest year was just last year, when the industry average was 56.6%, and for further perspective, in 2019 the industry stood at 52%. In short, today used vehicles are holding far more value than ever before.
“In terms of retained values, the past year has been a wild ride, to say the least. We have been through steep record-setting declines last spring, followed by rapid increases culminating in record level retained values in Canada across the board,” says Yolanda Biswah, Vice President, Sales at Canadian Black Book. “Much of the gains have been propped up by economic phenomena directly related to the global pandemic,” she adds.
For 2021, the ‘Overall Brand Awards’ for Cars goes to Honda; for Trucks/SUVs to Toyota; and for Luxury Brand to Porsche. Across all car segments overall, on average they held 53.1% of original MSRP after 4 years (across nearly 3,000 trims), while trucks/Vans/SUVs held a substantially higher 63.6% (across nearly 13,000 trims).
“It’s not surprising that Trucks and SUVs hold value better, as these segments are the ones that command more consumer demand here in Canada, which drives up the prices,” says Biswah.
- Premium Luxury Cars only held 47.6% or MSRP after four years, Full-Sized Cars only 49.1%, and Sub-Compact Cars didn’t fare much better at 51.1%. This is compared to the larger segments such as Small Pick-Ups that held 68.8%, Full-Size Pick-Ups at 65.4%, and Full-Sized Crossover/SUVs not far behind at 63.1%.
- The Small Pick-Up category was won again, as it has for the past 12 years (the longest winning streak in awards history) by the Toyota Tacoma as the 2017 Tacoma model has held an incredible 87.1% of its original MSRP. The Jeep Wrangler and Porsche 911 come second in highest retained value, both with 82.3%.
- The Zero Emission category has made progress since it was first included as a category in 2019. The winner in the segment, the Chevy Bolt, took a big leap forward with 56% vs the Ford Focus winning the category last year at 51%. As a whole, the category itself held 47% of original MSRP on average versus 45% last year and only 40% in 2019. Used EVs and BEVs are becoming more valuable.
| 2021 Overall Brand Awards | |
| Car | Honda |
| Truck &Crossover/SUV | Toyota |
| Luxury | Porsche |
| MODEL | 1st | 2nd | 3rd |
| Sub-Compact Car | Honda Fit | Toyota Yaris | Hyundai Accent |
| Compact Car | Toyota Prius v | Honda Civic | Toyota Corolla |
| Mid-Size Car | Honda Accord | Toyota Camry | Nissan Altima |
| Full-Size Car | Toyota Avalon | Dodge Charger | Nissan Maxima |
| Entry Luxury Car | Lexus IS-Series | Mercedes-Benz C-Class | Mercedes-Benz CLA-Class |
| Luxury Car | Mercedes-Benz E-Class | BMW 5 Series | Volvo V90 |
| Premium Luxury Car | Porsche Panamera | Mercedes-Benz CLS-Class | Mercedes-Benz S-Class |
| Premium Sports Car | Porsche 911 | Chevrolet Corvette | Porsche Cayman |
| Sports Car | Ford Mustang | Dodge Challenger | BMW 2 Series |
| Small Pickup | Toyota Tacoma | Chevrolet Colorado | Honda Ridgeline |
| Full-Size Pickup | Toyota Tundra | Ford F250 S/D | Ford F150 |
| Minivan | Honda Odyssey | Toyota Sienna | Kia Sedona |
| Full-Size Van | Mercedes-Benz Sprinter
2500 Cargo |
RAM ProMaster | Mercedes-Benz Sprinter
3500 Cargo |
| Compact Commercial
Van |
Ford Transit Connect | Mercedes-Benz Metris | RAM ProMaster City |
| Compact
Crossover/SUV |
Honda CR-V | Mazda CX-5 | Toyota Rav4 |
| Mid-SizeCrossover/SUV | Jeep Wrangler | Toyota 4Runner | Toyota Highlander |
| Full-SizeCrossover/SUV | GMC Yukon | Toyota Sequoia | Chevrolet Tahoe |
| Compact Luxury
Crossover/SUV |
Porsche Macan | Mercedes-Benz GLC-Class | Lexus NX Series |
| Mid-Size Luxury
Crossover/SUV |
Lexus GX460 | Lexus RX Series | Mercedes-Benz GLE-Class |
| Full-Size Luxury
Crossover/SUV |
Mercedes-Benz G-Class | Lexus LX570 | Range Rover Sport |
| Sub-Compact Luxury
Crossover |
MINI Countryman | Audi Q3 | Mercedes-Benz GLA-Class |
| Sub-CompactCrossover | Honda HR-V | Mazda CX-3 | Jeep Renegade |
| Zero Emission | Chevrolet Bolt | VW eGolf | Kia Soul EV |
The Canadian Black Book 2021 Awards category winners. Credit: Canadian Black Book
