Posts by Michel Beaunoyer

Michelin Offers X-Ice Snow for Electric Vehicles

Michelin’s move towards electric vehicles is a natural one, since the vast majority of its tires are suitable for both conventional and electric vehicles. Russell Shepherd…

Futuristic Cars at CES in Las Vegas

Attracting over a hundred thousand visitors, the Consumer Electronics Show (CES) in Las Vegas is also an impressive showcase for automotive technologies. Taking place from January…

Taking Advantage of ADAS Calibrations

The replacement and calibration of components for advanced driver assistance systems (ADAS) is gradually creeping into collision shops’ operations. The question is, how can these operations…

Using Social Media as a Promotional Tool

Social media management is nothing new. But for a tire centre with the right strategy, it can be a powerful marketing tool. Consumers are shopping online.…

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