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Posts by Alexandre McCabe

Alexandre McCabe
16 posts

More and More Airless Tires

With more electric and hybrid vehicles on the road, much has been written about tire manufacturers’ efforts to reduce noise, friction, weight and wear. However, some…

EV Tires Bring Innovation to the Industry

The arrival of electric cars is very real, deeply rooted in the evolution of the automobile and bringing with it a host of innovations, each more…

E-commerce & Tire Expertise

In our field, spring is the season for tire changes. This spring euphoria is also felt by our customers who are happy to take off their…

Branding Tips for Tire Centres

Everyone should know that the image a company projects will impact the type of customer that will walk through their door and will play on their…

Recruiting and Valuing Workers

Everyone in the automotive industry is aware of the labour shortage and everyone has experienced its repercussions in one way or another. What strikes me is…

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