The Owner’s Curse

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Mike Urban, Owner Operator, Urban Automotive, Oakville, Ont. Credit: Mike Urban

Why those who own the business never truly clock out

If you own an automotive repair shop, chances are you’ve heard the line “must be nice being your own boss,” more times than you can count. People picture freedom, flexibility, and long lunches. They imagine you sitting in an office while everyone else does the heavy lifting.

What they don’t realize is that most shop owners haven’t truly shut their brain off in years.

Skills learned

Before becoming an entrepreneur, I spent 17 years working for a major Canadian big-box retailer. By the age of 23, I became the company’s youngest store manager. Over seven years, I moved nine times for the organization and managed an average staff of 150 employees. I learned leadership, problem-solving, organization, and how to handle pressure. I became very good at directing people and making decisions.

But if I’m being honest, there was one thing I never enjoyed…  being told what to do.

So when an opportunity came along to take over a garage franchise from an acquaintance, I listened carefully to what he told me:

“If you work half as hard for yourself as you do for that company, you’ll be successful.”

At 32 years old, I thought I had found freedom. I pictured more time off, flexibility, and the ability to build something for myself. I believed having employees would allow me to step back and enjoy the rewards of ownership.

For automotive service shop owners, always being ‘on’ is part of the package. Credit: Huw Evans

Massive difference

What I learned very quickly was that there’s a massive difference between managing someone else’s money and managing your own finances.  Especially when mortgages, loans, payroll, and your family’s future are tied directly to your business.

That’s when I discovered what I now call “The Owner’s Curse.”

The curse isn’t one single thing. It’s the constant mental weight that comes with ownership. It’s the reality that your mind never truly shuts off.

For most shop owners, payroll alone is enough to keep you awake at night. And I’m not just talking about employee wages. I mean payroll taxes, benefits, WSIB, vacation pay, government deductions, and everything else attached to employing a team. When business slows down unexpectedly, those responsibilities don’t disappear. The pressure simply grows.

“The mind never truly shuts off. But neither does the passion that drove you to build the business in the first place.”

 – Mike Urban

Online reality

Then there’s the modern reality of online reviews.

At the time of writing this article, my business has accumulated more than 815 five-star Google reviews over the years. We’ve worked extremely hard to build and protect that reputation. But the harsh reality is this: one angry customer leaving a one-star review can drop your perfect rating instantly and affect where your business appears online.

Whether people realize it or not, online reviews impact algorithms, search rankings, customer trust, and ultimately your revenue. Maybe some customers understand that power and maybe they don’t. But for small business owners, those reviews carry emotional weight.

You replay situations in your mind constantly: Could I have handled that differently? Did we miss something? Was the customer being fair? Will this affect future business?

It’s great being the lead dog, but the lead dog is constantly being chased, watched, and judged.

And perhaps nothing weighs heavier on shop owners today than staffing.

Technician shortage

The technician shortage is real. What used to feel like a sea of available tradespeople has turned into a shallow pond. Every shop owner I know worries about keeping their key people happy. You invest thousands into training, equipment, mentorship, and culture while knowing another shop down the street may offer your technician another dollar an hour tomorrow.

Receiving a resignation letter from an employee isn’t just frustrating financially. It feels personal. You think about the years invested into helping them grow. You think about the pressure it now creates for your remaining team. You think about the customers who will be affected. And deep down, you wonder if there was something more you could have done.

That’s a difficult emotional burden many people outside ownership never fully understand.

Climbing costs

At the same time, operating costs continue climbing everywhere you look. Supplier price increases have become almost routine. It’s no longer shocking to receive an email announcing a 20% increase across multiple product lines. Insurance goes up. Utilities go up. Equipment costs go up.

But customers don’t always see those rising costs.

Sometimes even a small increase in the price of an oil change can raise eyebrows. In the best-case scenario, the customer asks questions. In the worst-case scenario, they quietly disappear and never return.

The owner absorbs all of that pressure internally.

And then there’s the family side of ownership the part nobody teaches you about.

Still at the shop

There are evenings when you’re physically sitting with your family, but mentally you’re still at the shop thinking about tomorrow’s schedule, the comeback in bay three, or the supplier invoice you weren’t expecting.

And if you choose the business over family time, you feel guilty for missing moments at home.

That tug-of-war never fully disappears.

One of the strangest parts of ownership is how lonely it can feel. You can spend your entire day surrounded by employees, customers, vendors, and phone calls, yet still feel completely alone carrying the weight of the decisions.

Your staff looks to you for answers.
Your customers expect solutions.
Your family wants reassurance.

Meanwhile, you’re quietly trying to hold everything together while wondering if you’re making the right decisions yourself.

The other side

Nobody really teaches you this side of entrepreneurship. Social media and AI can quickly tell people about the exciting parts of business ownership. The  flexibility, independence, growth, success. But unless you ask direct questions, very few people talk openly about the emotional cost.

The sleepless nights.
The anxiety.
The constant planning.
The pressure of keeping everyone else okay while quietly carrying your own stress.

And yet despite all of it, most true entrepreneurs wouldn’t trade it.

Because underneath the stress is purpose.

There’s pride in building something from the ground up. There’s satisfaction in helping customers, supporting families through employment, mentoring young technicians, and creating something that carries your name on the building.

Yes, the owner’s curse is real.

The mind never truly shuts off.

But neither does the passion that drove you to build the business in the first place.

And maybe that’s the real difference between simply having “skin in the game” and truly being an entrepreneur.

One is a job: The other, a way of life. Until next time.

Bio: Mike Urban owns and operates Urban Automotive, in Oakville, Ontario. You can reach him here

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