Bridgestone Debuts Multi-Vendor Auto-Replenishment Platform at SEMA 2023

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The new multi-vendor auto-replenishment platform for independent dealers is powered by TireConnect. Photo Placeit/Bridgestone

Bridgestone launched its industry-first TireConnect inventory auto-replenishment platform for independent dealers at the 2023 SEMA Show in Las Vegas on Oct. 31-Nov. 3, 2023.

The new solution allows dealers to set a minimum quantity for selected products in their inventory, which TireConnect will monitor and automatically reorder once the quantity falls below the desired level. Over 7,000 TireConnect-enabled dealers across Canada and the U.S. will receive access to the new solution as part of their TireConnect package.

This solution will streamline an otherwise manual process for the dealer while helping ensure a constant supply of the retailer’s highest-demand products. Auto-replenishment through TireConnect will also help ensure downstream sales and a more accurate forecast of inventory for the retailer’s tire wholesalers. TireConnect will work with most tire retailer’s preferred wholesalers and is compatible with the majority of retail point-of-sale and inventory management systems.

Inventory auto-replenishment solution

“TireConnect’s new inventory auto-replenishment solution is an industry-first for small and medium tire retailers as this feature was historically only accessible for large-scale tire dealers,” said George Silagadze, Vice President, TireConnect, Bridgestone Americas. “This new solution now allows our TireConnect-enabled dealers to utilize efficient inventory management processes that large-scale dealers employ to both empower and boost their businesses.”

In addition to TireConnect’s new auto-replenishment function, TireConnect now supports wheels. Tire and wheel dealers can now display wheels on their websites, with customers able to create wheel and tire packages based on live inventory to visualize what they would look like on their vehicle and even purchase them online.


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