Nokian Tyres observed “All-Weather Tire Week” Oct. 2-6 to remind drivers of the importance of year-round tires certified with the three-peak mountain snowflake.

The Scandinavian tiremaker introduced the first all-weather passenger tire in North America 24 years ago. During All-Weather Tire Week, it commemorated the tire’s birthday and educated its audiences about the differences between all-weather and all-season tires. The product segment is designed for consumers who experience unpredictable winter weather but cannot justify purchasing dedicated winter tires. All-weather tires are an upgrade from all-season tires for consumers who visit winter or see winter visit them.

“Only three in 10 Americans can correctly name the benefits of all-weather tires over their all-season counterparts,” said Nokian Tyres North America Director of Marketing Hans Dyhrman. “All-Weather Tire Week is an opportunity to highlight the important benefits of true four-season tires.”

Dealers and drivers benefited from a variety of materials created by Nokian Tyres and its partners, including:

• Social media posts and infographics that highlighted all-weather tires’ importance via Facebook, Instagram and Twitter.
• A bonus episode of the Nokian Tyres Journey Podcast that offered expert insight into the product segment.
• Testimonial videos from dealers and drivers who love all-weather tires.
• Press outreach about all-weather tires in markets that experience unpredictable winter weather.

All-weather and all-terrain

The company launched the all-weather Nokian Tyres Hakkapeliitta NRW in North America in 1999. It has led the industry with five generations of all-weather products, including its current offering, the Nokian Tyres WR G4 and WR G4 SUV. 

The tiremaker’s all-terrain product line, the Outpost Family, also comes with the three-peak mountain snowflake.

Nokian Tyres’ all-weather tires come from its North American factory in Dayton, Tennessee, where the company is currently doubling production to as many as four million tires per year in 2024.

To learn more about Nokian Tyres’ all-weather product segment, visit NokianTires.com/Weather.