Pirelli to Construct Advanced Tire Production Technology, Digitalization Hub in Mexico

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Pirelli’s new advanced technology and digitalization hub for tire production in Mexico. PHOTO Pirelli

Pirelli has announced an investment of 15-million dollars over two years for the construction of an advanced technology and digitalization hub for tire production at its factory in Silao, Mexico.

The Pirelli plant is located in the state of Guanajuato, one of the country’s major logistics centres and one of Mexico’s key economic and technological reference points. With a production capacity dedicated to the local market and North America, the plant today employs more than 2,800 employees.

This technological hub will have an area of ​​6,680 m2, adding to the plant’s actual area of 200.000 m2, and, by adopting Industry 4.0 principles it will strengthen the innovation ecosystem.

Cutting-edge technologies

This Research and Development Center in Mexico will incorporate cutting-edge technologies in producing tires designed for future mobility, always more electric, sustainable, and connected plus contribute to increasing Pirelli’s technological and industrial competitiveness throughout the North American region. This important hub will combine local talent, training, and knowledge transfer, generating jobs for specialized professionals, plus creating connections with local universities.

The new Pirelli Technological Hub will have as its main areas:

  • Modeling: Application of virtual mathematical models to predict vehicle dynamics.
  • Testing: Development of new internal tire testing methodologies.
  • Digitalization: Adoption of digital practices for tire manufacturing.
  • Cyber: Development and implementation of technologies that allow the tire to send essential information, such as pressure and temperature, directly to the vehicle.
  • Specialties: Robotic application of technologies such as PNCS (tire rolling noise elimination technology), aimed at future mobility developments.


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