The Goodyear Tire & Rubber Company announced the release of a demonstration tire with 70% sustainable-material content, including industry-leading innovations.

“We set an ambitious goal in 2020 to create a tire made 100% from sustainable materials in 10 years, and our scientists and engineers have made great progress toward that goal,” said Chris Helsel, Senior Vice President, Global Operations and Chief Technology Officer. “This is an exciting achievement that demonstrates our commitment to increasing the use of sustainable materials in our tires.”

The 70% sustainable-material tire includes 13 featured ingredients across nine different tire components, including :

• Carbon black: Goodyear’s new tire features three different carbon blacks that are produced from methane, carbon dioxide, and plant-based oil
• Soybean oil: Goodyear innovation that helps keep a tire’s rubber compound pliable in changing temperatures
• Silica: helps improve grip and reduce fuel consumption
• Polyester: recycled from plastic bottles and other plastic waste

Company performance indicators have shown the component properties to deliver strong overall tire performance.

The 70% sustainable-material tire has been produced as a demonstration tire.