OK Tire’s Recommendations

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The tire change period is an opportunity to share advice with your customers. Photo: Shutterstock

In a communication, OK Tire presents several recommendations to share with your clientele during this tire change season.

When the pandemic hit last year, many people abandoned their regular vehicle maintenance program and kept their winter tires on until spring, as their travel frequency was considerably reduced.

This could lead to serious tire damage In fact, skipping the seasonal tire change can have a detrimental effect on tires.

To prepare your customers for the warm weather, here’s what the experts at OK Tire recommend.

7 degrees

Winter tires will wear out much faster on warm roads than traditional all-season tires, as they are designed for optimum performance in cold weather.

When the temperature rises above 7°C, winter tires on the road are like bare feet on hot sand, so don’t wait until summer to change your tires.


Checking the tread is essential to determine whether the tires have enough grip to keep your customers safe on the road.

Worn tires also tend to lose pressure, which has an impact on fuel economy, braking and driving. In addition, tires with worn tread will be more susceptible to punctures, which can result in sudden bursts.

Make sure you measure in more than one place, as measuring the depth of the pattern from one side of the tread to the other will also reveal any alignment problems.

The right choice

If the tires are worn out and need to be replaced, offer a set of all-season tires that will keep your customers on the road until the next time their winter tires need to be installed.

The right tires play an essential role, depending on the type of driving. Whether they need all-season, performance or all-season tires, your advice is needed.

  • All-season tires: In short, all-season tres are not designed for extreme winter conditions (cold, ice, snow, and slush) and offer optimum performance during the more temperate months from April to September.
  • Performance tires: offer superior handling in the warmer months and are particularly well suited for sports cars.
  • All-season tires: All-season tires are gaining in popularity thanks to their flexibility and design, which suits different drivers and driving preferences. Compared to all-season tires, all-season tires offer increased traction and control in cold conditions. They can be used throughout the year, which also avoids the hassle of changing and storing them twice a year.

Ensure to store the tires in a cool, dry and dark place. Tires should never be stored outside, even if they are protected.

If the tires are mounted on rims and stacked on top of each other, be sure to rearrange the stack every four weeks. Remind your customers that like most OK Tire shops, you can offer a storage service.


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