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Editorial

Testing X-Ice Snow for a Second Winter

Are winter tires designed to maintain their properties over several years? Our winters follow one another but are never the same. Let’s forget the beautiful white…

Increasing Shop Profits Through Rim Sales

The rim sales process has changed significantly with the advent of online shopping, advances in machining processes, and evolving consumer buying behaviour. How can tire dealers…

Proper Tire Inflation: Under Pressure

Too high or too low, and the wrong tire pressure can lead to disaster. It’s easy to overlook the importance of proper tire pressure. As tire…

Pushing Towards Net Zero

Traction Summit emphasized sustainable mobility solutions for both tires and vehicles This year’s Traction Summit in Charlotte, North Carolina, proved an attractive one for those who…

Wheel Theft: Outsmarting The Bad Guys

These three innovative wheel locking systems will have thieves scratching their heads. If you have customers with fancy aftermarket or OEM rims, chances are they have…

Safety, Sustainability, and Opportunity

An Interview with TRAC President Carol Hochu… The tire industry doesn’t stand still, and during 2024 we saw a lot of changes and initiatives taking place.…

OTR Tires: Big Trends in Big Tires

Off-road equipment is getting bigger and heavier, sending tire engineers back to the proverbial drawing board. There’s no denying that off-road equipment is getting bigger, and…

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