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Editorial

LT Tires: Work Hard, Play Hard

Today’s light truck owners expect a lot from their tires. There used to be a time when light trucks were thought of as work vehicles. No…

MotoMaster Tire Debut: To the Limit

New value-priced UHP tire takes aim at top-tier tire manufacturers. Next year, Canadian Tire will add a UHP tire to their MotoMaster lineup. The “Performance Edge,”…

The Importance of People in Business Growth

He has the name of a Scandinavian conqueror, yet he is a discreet, warm-hearted man whom we meet at his Boucherville office. Leif Ellefsen, Executive Vice…

Cooper Offers Cobra Instinct Performance

Tire manufacturer Goodyear has just announced the introduction of the Cooper Cobra Instinct all-season performance tire. This all-new tire combines great maneuverability with attractive looks, and…

Tire Market Dynamics in 2023

Supply chains and availability are improving, but many uncertainties remain. There’s no question that 2023 has so far, been rather unpredictable. Sticky inflation, high interest rates,…

The Early Bird Gets The Sale

A balance of data and educated guessing. Jared Powell-Williams, Vice President, North Country Tire. Photo North Country Tire By the time the month of May rolls…

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10mayAll Day27sepAAPEX: A 12-Part Webinar training seriesFocuses on European Vehicle Diagnostics, Communicating With Customers

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