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Editorial

Sailun Puts Its Ice Blazer WSTX to the Test

Tire manufacturer Sailun took advantage of a cross-country snow day tour to celebrate the introduction of its Ice Blazer WSTX winter tire. As part of the…

New Year, New Tire Trends

As consumer tastes change, and as the automotive industry adapts and evolves, tire manufacturers will have to keep up with the pace of change and offer…

EV Tires Face Heavier Task

Other demands include rolling resistance and high torque.  It shouldn’t be a surprise that electric vehicles have needs that are different from their gas-powered siblings. And…

Recessionary Environment: When The Going Gets Tough

It’s time to rethink marketing strategies. It may not officially have arrived, but all the signs of a recession–runaway inflation, climbing interest rates, and more–indicate it’s…

OTR Tires: The Big Picture

As the world gets back to business, tire suppliers are finding it hard to keep up with the growing demand for innovative products. The OTR (off-the…

Wheels and Accessories: Data Is The New Oil

Denise Gohl-Eacrett, Director, Brand and Customer experience at Fountain Tire. Photo Fountain Tire Analytics help improve messaging. When it’s time to switch over to winter tires,…

Nokian Tyres Offer Safe Winter Driving

On November 9, Nokian Tyres met with the trade press to present the new generation of Hakkapeliitta 10 and R5 tires. The Finnish manufacturer, which entered…

Multiple Causes Shape Pain Points

A number of different factors are contributing to current issues in the wheel and rim business. As global shortages and supply chain issues continue to plague…
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