On June 14, the Tire and Rubber Association of Canada (TRAC) hosted its 2022 Annual General Meeting and Inaugural TRAC Industry Leadership Awards. Taking place at…
Like many sectors of the automotive industry, the tire segment has seen rapid change over the last decade. Advances in technology and the growth in new…
The commercial tire side of our industry is enduring challenges unlike any experienced in history. The tsunami of issues commercial tire manufacturers, importers, retailers and fleet…
During the second World War, rubber mixing technology was developed to combat rubber shortages to create synthetic rubber. Now, modern tire research focuses on improving the…
Today’s consumer is demanding more information about the products and services in their life. That’s because they know that information is power. But despite all the…
Using numbers and feedback for improvement. When Crystal Forth recently had a review with one of her employees, they asked to take a particular course. “As…
Finding the best options for disposing of and recycling scrap tires Traditionally, one of the biggest issues facing the automotive and transportation ecosystem has been what…