Sailun Puts Its Ice Blazer WSTX to the Test
Tire manufacturer Sailun took advantage of a cross-country snow day tour to celebrate the introduction of its Ice Blazer WSTX winter tire. As part of the…
Editorial
New Year, New Tire Trends
As consumer tastes change, and as the automotive industry adapts and evolves, tire manufacturers will have to keep up with the pace of change and offer…
EV Tires Face Heavier Task
Other demands include rolling resistance and high torque. It shouldn’t be a surprise that electric vehicles have needs that are different from their gas-powered siblings. And…
Tire Manufacturers’ Promotions on the Purchase of New Sets
Are tire manufacturer rebates effective promotional tools for tire centers? Most tire manufacturers offer consumers some form of discount on the purchase of their products. This…
Recessionary Environment: When The Going Gets Tough
It’s time to rethink marketing strategies. It may not officially have arrived, but all the signs of a recession–runaway inflation, climbing interest rates, and more–indicate it’s…
Fountain Tire, Langley, B.C.: Riding On A Good Reputation
Tire shop is connected to the community and customers. Chris Dirkson, owner, Langley ByPass Fountain Tire. Photo Fountain Tire Converting a former furniture store to a…
OTR Tires: The Big Picture
As the world gets back to business, tire suppliers are finding it hard to keep up with the growing demand for innovative products. The OTR (off-the…
Wheels and Accessories: Data Is The New Oil
Denise Gohl-Eacrett, Director, Brand and Customer experience at Fountain Tire. Photo Fountain Tire Analytics help improve messaging. When it’s time to switch over to winter tires,…
Nokian Tyres Offer Safe Winter Driving
On November 9, Nokian Tyres met with the trade press to present the new generation of Hakkapeliitta 10 and R5 tires. The Finnish manufacturer, which entered…
Multiple Causes Shape Pain Points
A number of different factors are contributing to current issues in the wheel and rim business. As global shortages and supply chain issues continue to plague…
