Nexen Tire America, Inc. has been selected as original equipment on four new CUVs for 2021. Vehicles featuring the Roadian GTX, a grand-touring tire built for the SUV/CUV market, include the 2021 Hyundai Tucson, 2021 Kia Sedona, 2021 Kia Sorento HEV and the 2021 Mitsubishi Outlander.
The crossover and midsize-SUV vehicle sector is one of the fastest-growing automotive segments. The Roadian GTX encompasses all the company’s latest technological advances in tire engineering, development and manufacturing. Designed to cater to the small crossover- and midsize-SUV segments, Nexen has developed one of the most competitive and reliable tier-one tire solutions available today. The Roadian GTX prioritizes durability, ride comfort and affordability, ensuring every consumer’s needs are met all while giving drivers a long-lasting tire solution at an affordable price.
“Because of the incredible growth rate of the CUV/SUV automotive segment, we felt it was extremely important to partner with some of the leading OE brands in the market to provide our customers and theirs with a leading tire solution worthy of these premier vehicles,” said John Hagan, Executive Vice President of Sales for Nexen Tire America, Inc. “From the moment a customer drives off the lot in their new CUV, they can remain confident knowing that the Roadian GTX will deliver superior ride quality and incredible reliability.”
Nexen Tire dealers will begin stocking the OE-specific Roadian GTX tire starting in December. These OEM applications are available in Canada, but one application (2021 Kia Sorento HEV) won’t be available until EOY 2021.