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Bridgestone Brings ENLITEN Technology to VW

Bridgestone tires are made to be more ecological. Photo: Bridgestone

Bridgestone has announced that its ENLITEN Technology is available on the Turanza Eco tires specifically designed for Volkswagen’s new Golf 8.

Built-in technology includes a semi-autonomous mode that allows the car to drive itself and a suspension technology improving its handling and driving dynamics.

Enabling a super low rolling resistance for fuel efficiency, requiring less raw materials to be produced and engineered to maximize wet and wear performance, tires with Bridgestone’s ENLITEN Technology improves vehicle handling and driving dynamics through lowered rotating mass.

Designed to enhance vehicle handling and driving dynamics

One of the features of this tire is the improved vehicle handling it enables. Combined with a cavity and full 3D pattern design that maximizes wet and wear performance, this ensures that the Turanza Eco tires with ENLITEN Technology provide a wet grip performance that achieves an EU label B-grade with no compromise on wear performance.

Alongside enhanced driving dynamics due to a lower rotating mass, Bridgestone’s lightweight tire technology work to get reduced material use and rolling resistance to deliver significant environmental benefits. Tires with ENLITEN Technology has a rolling resistance that is up to 30 percent lower than a Bridgestone premium conventional summer tire. This contributes to a reduction of fuel consumption and CO2 emissions. In addition, tires with ENLITEN Technology enable further fuel conservation by being reduced in weight by up to 20 percent from equivalent Bridgestone premium conventional summer tires. This equates to up to 2kg fewer raw material resources required to produce every tire, another environmental benefit from both a resources and final end-of-life stage management standpoint.

Exploring the benefits of ENLITEN Technology with Volkswagen

Speaking on this announcement was VP Consumer Replacement and OE at Bridgestone EMIA, Steven De Bock: “To this point we have talked about ENLITEN Technology as a breakthrough in sustainable tires – and rightly so – but the improvements it can make possible in the realm of driving experience are also significant. Due to the low driving resistance and low weight of the Turanza Eco with ENLITEN Technology, the tire’s impact on driving dynamics – on lower-powered engines in particular – becomes clearly visible. It’s fantastic that we’re able to bring to life the different benefits of ENLITEN Technology – environmental sustainability and driving pleasure – in collaboration with our long-term partner Volkswagen, as we continue to deliver on our commitment to provide social and customer value as a sustainable solutions company.”

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