OTDA Hosts 2026 Winter Conference
From February 5-7, the Ontario Tire Dealers Association (OTDA) hosted its 2026 Winter Conference at the Blue Mountain Resort near Collingwood. This event continues to expand,…
tire expert columns
Winter Tires in Canada
Why choosing the right tires makes all the difference. The Tire and Rubber Association of Canada (TRAC) recently published the results of a national survey, which…
Talk Them Off The Ledge
Frustrated and stressed, your customers need you to remain cool and collected. Here’s a scenario I’m sure all of us in the automotive aftermarket have to…
From Booking to Bay to Retention
Tire retailers are discovering that trust, transparency, and time drive customer loyalty and growth. By any measure, the tire business is changing, and so are customer…
Built for What’s Next: The Tire Trends Shaping 2026
From EV-driven engineering shifts to the rise of all-weather and XL-rated tires, manufacturers are adapting products to meet changing vehicle demands and evolving consumer expectations. As…
Safety, Innovation, Sustainability
In looking back on 2025 these were key influencing factors for the tire industry. The start of a new year offers a welcome opportunity to reflect…
Built on Service, Powered by Passion
From a small shop in Quebec to a thriving Tirecraft operation in Edmonton, Alex Girard’s success is built on honesty, hard work, and treating every customer…
OTDA Hosting 2026 Winter Conference, February 5-7
The Ontario Tire Dealers Association (OTDA) has announced more details of its 2026 Winter Conference. Taking place once again, at the picturesque Blue Mountain Resort near…
Custom Solutions
Attention to details is key when upgrading a customer’s tire/wheel package. Twice a year, many Canadians swap out their wheel/tire assemblies in preparation for the season…
A “Shift” in Demand
Today’s OTR tire customers are looking for performance, value, and support. Although the OTR tire market has definitely been affected by tariffs and the subsequent economic…
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