tire expert columns Archives

tire expert columns

OTDA Hosts 2026 Winter Conference

From February 5-7, the Ontario Tire Dealers Association (OTDA) hosted its 2026 Winter Conference at the Blue Mountain Resort near Collingwood. This event continues to expand,…

March 7, 2026

Winter Tires in Canada

Why choosing the right tires makes all the difference. The Tire and Rubber Association of Canada (TRAC) recently published the results of a national survey, which…

February 17, 2026

Talk Them Off The Ledge

Frustrated and stressed, your customers need you to remain cool and collected. Here’s a scenario I’m sure all of us in the automotive aftermarket have to…

January 30, 2026

From Booking to Bay to Retention

Tire retailers are discovering that trust, transparency, and time drive customer loyalty and growth. By any measure, the tire business is changing, and so are customer…

January 30, 2026

Built for What’s Next: The Tire Trends Shaping 2026

From EV-driven engineering shifts to the rise of all-weather and XL-rated tires, manufacturers are adapting products to meet changing vehicle demands and evolving consumer expectations. As…

January 30, 2026

Safety, Innovation, Sustainability

In looking back on 2025 these were key influencing factors for the tire industry. The start of a new year offers a welcome opportunity to reflect…

January 27, 2026

Built on Service, Powered by Passion

From a small shop in Quebec to a thriving Tirecraft operation in Edmonton, Alex Girard’s success is built on honesty, hard work, and treating every customer…

January 27, 2026

OTDA Hosting 2026 Winter Conference, February 5-7

The Ontario Tire Dealers Association (OTDA) has announced more details of its 2026 Winter Conference. Taking place once again, at the picturesque Blue Mountain Resort near…

January 12, 2026

Custom Solutions

Attention to details is key when upgrading a customer’s tire/wheel package. Twice a year, many Canadians swap out their wheel/tire assemblies in preparation for the season…

November 16, 2025

A “Shift” in Demand

Today’s OTR tire customers are looking for performance, value, and support. Although the OTR tire market has definitely been affected by tariffs and the subsequent economic…

November 14, 2025

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