In our working context and environment, it is essential to demonstrate our knowledge and expertise to our customers.

In the waiting room, you can use posters and screens that convey information about services offered according to the seasons. You can even send emails to your customers reminding them about tire season and the importance of conducting an inspection after the winter season or in preparation for cold weather, to ensure their car is functioning properly and to check for damage caused by six months on our roads. Forewarned is forearmed.

I sometimes even use tags on the interior rearview mirror of the vehicle to provide information, details, or reminders about services offered at my establishment, as you can see in the photo. Nowadays, the clientele is very important; they are the ones who drive your business toward new horizons.

With the rapid arrival of electric and hybrid vehicles increasingly flooding the market, don’t think you’ll be less busy on the pretext that these vehicles don’t have combustion engines. Many other maintenance services will need to be considered, especially with our northern climate that damages our vehicles with calcium and extreme temperatures.

You should equip yourself with as much information as possible to share in your waiting room as well as in your facility’s windows. You know, even when we’re driving on the road, we see signs, whether small or large scale, that transmit information to encourage us to consume. You have the opportunity to do the same thing on your website, with a recognized banner, or even on the invoice you give to your customer.

The important thing is to stand out, to be aware of the latest technologies and, of course, to demonstrate this to your customer so that they, in turn, will tell their neighbour, a work colleague, or simply friends about it.

For my part, nothing satisfies me more than a new customer who says: “I heard about you thanks to a colleague who highly recommended your garage.” No advertisement comes close to a person satisfied with your service. I consider word-of-mouth to be the key solution to keeping you afloat for many years.

Happy season to all!