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Taking Your Place In the Market

Sylvain Séguin, Executive Vice President for the Fix Network Photo: Fix Network

Recently appointed Fix Network’s Executive Vice President for Canada, Sylvain Séguin is at the forefront of the changes affecting the automotive aftermarket.

Previously Vice-President of Operations, Mr. Séguin’s mandate has been expanded to include the development of the Fix Auto, Carrossier Procolor, NOVUS Vitres and Speedy franchise network.

To succeed in this mission, Sylvain Séguin is counting on two pillars of the utmost importance. First of all, he is a man in the field who fully understands the challenges faced by aftermarket entrepreneurs. An automotive painter for 14 years, he gradually built his career on this foundation, eventually becoming National Sales Manager for a major paint supplier.

This career path made him understand the technical aspects of the workshops, but also the financial and operational stakes.

The other pillar on which he can rely is the expertise gathered within the Fix Network. “With our acquisitions, we’ve also added experienced people to our team who can help us add value for our franchisees with their knowledge,” explains Séguin.

Single Point of Service

The Executive Vice President is a strong believer in the concept of a single point of service for automotive maintenance. “Motorists want complete care of their vehicle, whether it’s mechanical, body or glass. They want to hand over their keys with confidence. This represents a unique opportunity for our network, but also puts a lot of pressure on performance. You have to become experts. “

To develop franchises across the country, the Fix Network relies on the support it can offer them. Sylvain Séguin wants to accompany franchisees to take them elsewhere, whether it be through a training program, the sharing of management platforms or access to dashboards that allow them to promote best practices by comparing themselves to the most efficient workshops.

Ready for takeover

The appointment of Sylvain Séguin comes at a difficult time for the automotive industry. But from a broader perspective, he points out that the Canadian fleet is still well stocked and that with an average age of over 11 years, cars will need maintenance. “What’s more, people tend to keep their cars longer, which is also good news for aftermarket shop managers.”

For him and his team, there is no doubt that Fix Network franchises will continue to multiply across Canada, based on strong support and recognized brands. “There is no doubt in my mind that the combination of services allows the workshops to position themselves in their market by responding to consumer demand, but in addition, they can better react to fluctuations in demand. These shops can then get the most out of every vehicle entrusted to them since they can repair everything.”

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