Bridgestone to Acquire FMS Provider Azuga

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One of the Bridgestone Americas Tire Plants (Photo : Bridgestone Americas)
Bridgestone Americas and Sumeru Equity Partners, Danlaw and other shareholders have reached an agreement for Bridgestone to purchase Azuga Holdings. PHOTO Bridgestone

Bridgestone Americas and Sumeru Equity Partners, Danlaw and other shareholders have reached an agreement for Bridgestone to purchase Azuga Holdings and the Azuga fleet management platform for $391 million.

The acquisition will accelerate Bridgestone’s efforts to develop and deploy sustainable mobility solutions as a central pillar of the company’s advanced mobility strategy.

The transaction has been approved by each company’s board of directors and is expected to close by the end of the third quarter.

Business Platforms

Pending customary closing conditions and regulatory approvals, Bridgestone will assume ownership of Azuga’s brands and business platforms.

The Azuga fleet management platform, which includes advanced safety and fleet management tools, will complement the existing Bridgestone portfolio of cloud-based fleet mobility solutions.

The acquisition of Azuga will rapidly advance Bridgestone’s comprehensive solutions for small to enterprise-sized fleets, providing real-time vehicle operations insights and data analytics that will improve safety, increase efficiency and enhance customer service experiences.

Bridgestone will leverage Azuga’s fleet data capture platform to advance the development of Bridgestone core tire products and AI solutions.

“Azuga is revolutionizing the way that fleets do business in the U.S. with a software and an innovation process that will further advance Bridgestone’s vision to be a sustainable solutions company,” said Paolo Ferrari, Global Chief Solutions Business Officer, Bridgestone Corporation, and President and CEO, Bridgestone Americas.

“We are working toward providing the most sustainable and intelligent solutions for safer and more efficient mobility. Azuga will help us accelerate their development and deployment to our customers.”


Founded in 2012, Azuga is a technology company that has developed a fleet management platform with GPS tracking, video telematics, driver behaviour management and accident reduction solutions for insurers.

These solutions create value for fleets and insurers through improved safety on the road, as well as reduced fuel consumption and wear and tear on vehicles.

With more than 6,000 fleet business customers in North America, Azuga broadly supports organizations across industries including commercial fleets, insurance companies and government agencies.

Azuga will maintain its headquarters in Silicon Valley. All Azuga employees and facilities across the U.S. and India will join Bridgestone upon completion of the transaction.


Bridgestone’s focus on building a more sustainable future through mobility technologies is well aligned with the mission of Azuga,” said Ananth Rani, CEO of Azuga Holdings.

“Since our initial investment in 2018, Azuga has scaled rapidly in the fleet management and mobility solutions market,” said Mark Haller, principal at Sumeru Equity Partners.

“It has been a privilege to partner with the Azuga team over the last three years. We look forward to watching Bridgestone and Azuga thrive together in the future.”

The acquisition of Azuga continues Bridgestone’s evolution toward becoming a sustainable solutions company and builds upon Bridgestone’s recently announced investment in autonomous long-haul trucking company Kodiak Robotics.

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